Irrespective of whether you a full time label designer or a freelance designer, you might get a chance to create a wine label design, someday or the other. Therefore, it is better to keep yourself updated so that you are well acquainted with the basics of designing a wine label rather looking for resources when you are actually assigned the designing task. Moreover, if you gain knowledge before hand you have better chances of qualifying for a design contest. This is beneficial for freelancers who juggle here and there in order to prove their worth and sometimes miss the bus. So, jot down these rules in your work diary or keep them handy at your workplace so that you can just go through them instantly when you literally need them. However, before understanding the design rules, it is essential that design specifications and their differentiation in context of geographical conditions be clearly understood.
What Principle Works Behind Designing Of Wine Labels?
Like everything else, wine labels too hold their special relevance but with a much bigger distinction. According to a study, more than 70% of the wine purchasers use the wine label design as a deciding factor to determine which wine they would like to buy. The study tells that when the same wine, kept in two bottles with different design labels had completely different reactions on its buyers. Now you know what I’m trying to say? Yes, the label design of a wine bottle is of course a deciding factor for its procurement!
In addition, the people residing in diverse climatic conditions too have their own pre-set norms from which they do not wish to deviate.This also plays an important part in determining people’s requirements. So, depending your client’s wine marketing area and place, do take into consideration the demographic conditions, their tastes, likings and color choices. A quick online survey on any of the popular search engines like Yahoo, Google or any other social networking websites would definitely be an added advantage.
Let’s now move onto the actual design rules so that you prepare yourself for a perfect wine label design.
The following questionnaire will help you pool down your ideas at one place, yes on your wine label design!
- Are You Creating A Wine Design Series?
You need to ask this question again and gain till you are satisfied with your answer: “Can my design be extended for other wines in the series?”, because chances are that you might be asked to extend that design for future liquor series. Therefore, if you have already worked on that idea then you have better chances of saving your designer position. Here you can adopt one strategy while designing the label. Make your design in two layers: first of course isthe base design (common for all wines in the series) and the other pertaining to the specific nature and taste of the wine. The latter offers you the privilege of crafting design according to the wine specifics while keeping the base design intact, clearly giving the message that they all are the part of a series.You can use the name of the liquor company or its logo on the base design so that it distinctly identifies the brand from others.
However, if you are instructed by your client that you have to design a label for a standalone wine flavour then this rule is not for you.
- This again is an extremely important factor that helps you in designing a good wine label. If the wine is an expensive one then you are free to experiment with beige, gold, deep red and black colors, since you have to offer your wine a royal touch. The things more hidden are much liked since they tend to retain their glory! Dark colors deliver a richer and expensive experience to the wine inside the bottle. However, for cheaper wines, you are free to experiment with colors or mix and match of contrasting colors. Sometimes, local factors tend to enhance the beauty of the wine bottle so you can try to incorporate them in your wine label design.
So, basically the idea is to create a design label that sells the wine bottle with a difference. Think from the liquor buyer’s perspective and visualize if you had been in his place then what would you have been your choice. You will arrive at a prompt answer.