Last updated on September 5th, 2017
It might sound cliché that once again discussion on logo design tips has started. But given the variety of businesses and industries in operation, this time the topic will be introduced in a new flavor; keeping the basic rule of designing still the same. The article in fact can be used as a help guide by entrepreneurs or individuals who own a restaurant and are in search of a creative logo design that helps them establish as a leading player in the food serving business. Designers, who have been assigned the task of logo creation for a restaurant, too can benefit equally. So, let’s straightaway move to the must follow design tips.
1.Thorough Market Research Always Remains The Pivot Point
Remember this principle rule of designing, irrespective of your industry or sector; which if you fail to accomplish correctly, you might hurt yourself badly in the race! However, as I told you this time I am typically focusing on restaurants, so market research too takes a different turn.
From my experience, I have arrived at an excellent extensive research plan.
In the first place you need to prepare a list of all the food items which are being served or going to be dished up in your restaurant. As with other eating joints, one or two dishes might be your restaurant’s speciality; so now you have to see how you can use these specialities in the custom design of your logo.
Have a look at some innovative cake designs that caught my attention and therefore I wanted to elaborate on them, so that you too can draw inspiration for your logo and incorporate the idea in your design.
See how beautifully the cake gives an illusion of a Mickey mouse, attractive enough to tempt a child to take a gulp!
Same thing reflects in attractive Van Earl’s cakes image also. So, basically the idea is to place your restaurant distinctively so that your customers immediately identify you, the moment they see your logo.
2.Try To Benefit From Professionals Expertise
Unless and until you yourself are a trained &experienced logo designer, never try to experiment things at the professional front. Don’t take for granted that since it is your own commercial setup things won’t go astray as sometimes it might prove harmful for your business health. However, if you are puzzled about whom to contact for the best designing experience, then take a haul and stop doing brainstorming. Simply visit a crowdsourcing website like Designhill. As soon as you launch contest on their website, you get access to plenty of designers who are ever ready to offer their services. After you acquire the logo design of your choice you simply pay the designer whose entry you select as the winning design entry.
3.Exhaustive Checking Of Your Logo Design Will Help Avoid Glitches
Despite the fact that you and your designer have worked hard to arrive at a unique logo design, it is always safer to test your logo on some parameters. I have prepared a list of few questions that will ease out your work and save you from future problems. You have to pen down these answers by answering yourself.
- Is my logo smart enough and makes my restaurant stand distinctively?
- Does my logo have the power to establish and market me as a brand?
- Has any popular company, hotel or industry ever used this kind of logo? (You will have to seek a professionals help for this or do an intensive internet research on popular search engines to locate for yourself)
- Can I make this logo as my restaurant’s trademark?
- Easy scalability and adaptability of design logo in terms of its presence on popular advertisement tools like websites, leaflets, menu cards, restaurant towels, dresses and tissue papers as well.
Equipped with these tips, you can initiate your logo designing task.