Last updated on June 27th, 2016
Logo of a company can make or break its business prospects in the market. A perfectly created logo is capable of establishing a good rapport with the audience that a company and its business tries to appease. But a wrongly designed logo fails to communicate a business message and ultimately harms business of a company. So, here are three most powerful tips that your designer must keep in mind while designing your company logo
Prefer a Simple Design Over Complex One.
Many companies have their name in logo while others have only some illustration. Both these type of simple logos are capable of fully catching the attention of the customers. Your logo can have colors and images but the targeted audience should be able to understand the design. Avoid creating a complex logo having a riot of colors or fonts or a web of lines as such a design will be too ambiguous.You can see the logo of Google. Logo of Google is simplest logo in all over the world.
Remember that a simple design easily becomes part of memory and the audience does not have to make efforts to understand the company and business behind the logo again. So, simplicity of a logo goes a long way in creating brand identity as the customers can remember the company and its business easily.
Impression is Crucial
Your effective logo design should make a lasting impression on the market and the customers. Just a glance at your logo is enough to mesmerize the people. The logo function for a company by enticing the customers again and again once they have a good impression of the design. To create an impression, make sure that your logo is unique, which means that its design should be based on a new concept so that it stands out in the crowd of logos in the market. The logo must also be better in design than your competitors.
Reflect Nature of Your Business
Make it sure that your logo is fully capable of representing your business. The colors and images used in your logo should align with the business you run and the products or services you deliver. It is when a logo aligns with your business that it will create a brand identity for your company in the competitive market. The targeted customers will also get your message when the design reflects your business and its values or attributes.
So, while freshly designing or redesigning your company logo, consider these three major tips in order to establish your business in a competitive market.
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