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3 Startup Strategies To Drive Sales Through Facebook Ads

by Gaurav Kumar Gupta Tweet - in Startups

3 Secret Strategies For Startups To Drive Sales Through Facebook Ads

Facebook has over 1.44 billion monthly active users and 65 percent of them are daily users, connecting through social media to family, friends and the company’s information and products that interest them. The scope of this one digital platform holding that many active participants in a global community network is a marketing goldmine if managed properly. Facebook poses unique opportunities and hurdles for individuals who want to use it as part of a digital marketing campaign to drive sales.

Below We Explore 3 Startup Strategies to Drive Sales Through Facebook Ads –

Graphics Grab The Eye

Graphic ads are part of the meat of Facebook’s global marketing platform and to properly take advantage of the strategic placement and customized experience they can offer to users based on demographics and interests, you need a solid design foundation; this can be an important strategy for driving your sales.

First, don’t have just one banner ad to display for your products. Have several designs, as many as 10 so they can be regularly rotated. Having multiple eye-catching images helps to avoid an internet phenomenon referred to as banner blindness. Consumers who see the same ad again and again while they surf through a site – and even worse, day in and day out depending on their surfing habits – end up tuning out the content. It’s a banner, but no matter how many flashing images and bright colors it has, people will mentally gloss over it and miss the point of the banner. Avoiding this is the first step into using banner ads successfully on making compelling Facebook ads.

Second, have exceptional images. Hire a designer who understands digital marketing and will work with your vision, no matter how small or large the scope is. Designhill offers a unique, totally personalized experience to create a professional banner ad design that will be eye-catching, clear and consumer oriented, based on the criteria you set for the campaign.

Offer Content That Has Value

In order to generate interest in the Facebook ads that you are displaying, it’s best to offer potential consumers something for their time. This can be done in a number of ways, and only the most obvious is a promotion or discount price. Be creative when you approach this strategy, think of your target demographic and where their interests lie. Value can come from unexpected directions and you don’t always have to offer a monetary deal to snag someone’s interest if you’re well-versed in your intended market. Entertainment and education offer alternative value and in exchange; you can ask customers for their email address to help increase the number of users in other areas of your marketing campaign.


It’s all well and good to get customers interested, but if you can’t keep their interested fixed on you, you’ll end up with consumers that click and drift, abandon their shopping carts or even those who get confused as to why they came to your page at all. Engaging consumers with your content, landing pages, promotional offers and even your copy to ensure that they’re drawn into your products or services instead of bored out of interest.

Carefully plan and test your calls to action, making sure that they stay up to date and relevant, but don’t become a one-trick pony about this aspect. Engagement can take place on Facebook as well and what better place to build a community of consumers than a website devoted to creating a global social community?

You should also make sure to engage with other businesses, make connections and possibly scout for potential partners to help cross-promote and share the burden of digital marketing. After all, links shared are seen by many more people than just the initial post.


Your content is what will sell your products in the end, no matter where you choose to place Facebook ads to generate interest. This simple piece of wisdom should be the guiding principle to your marketing campaign no matter what other strategies do or do not work for your products or services. Offering the consumer something that has value to them without a price tag is a sure way to garner interest, and from there how you focus on the customer will determine whether you make or lose a sale.

Bringing your marketing to one of the largest social media sites in the world, with potentially billions of viewers can seem both exciting and intimidating depending on how confident you feel, but a creative and professional facebook design and content geared towards engaging your customers and offering them something they wouldn’t otherwise have, be it knowledge or a coupon, is an excellent strategy to spread the word about you.

Have we missed out anything important regarding Facebook  Ads? Do let us know in the comment box below.

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Gaurav Kumar has been a blogger, digital marketer and an SEO expert at Designhill.com, one of the fastest growing custom design crowdsourcing platforms. Over the years, he has been helping small businesses and startups improve website design and SEO strategy, content marketing and user experience. You can engage with him on here. Facebook | Linkedin | Google + | Personal Website. Twitter

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