When asking a web designer to create a website, the clients usually do not give much helpful details about their businesses. Since website designers are experienced professionals they should make sure that the client has given the information needed to create a website with a purpose and therefore, must make the initiative to extract more information from a new client.
Here is 5 Questions Every Web Designer Must Ask His Clients
1. Know precisely what the company does.
Business owners usually provide details such as company name and products or services. But that is not enough for a website designer. A website design is based on the business message of its client. So, the designer must enquire more about to-the-point and concise information about what the company does and who the targeted audiences are etc. A clear business message must be known to the designer as this immensely helps in creating a compelling homepage for the website’s target market.
2. Ask about purpose of the website
The designer must clearly know the purpose of a website. The client must spell out the goal to the designer. For example, an online may retailer aims at selling more products and a local spa may be interested in grabbing email addresses to book online appointments. But many website owners are not clear in mind about a purpose. The designer’s job here is to make the business owner aware of the importance of having a goal or purpose of the site. Spend few minutes with the client and help him get the purpose.
3. Ask about targeted customers
Any marketing campaign’s success depends on addressing its targeted customers. Since website designing is a part of marketing a business, the designer must enquire about the people who will visit the site. For instance, know about economic, social and educational background of the audience. Find out age, gender, median income, race and marital status of the customers.
4. Enquire about design material
The client might have some material to offer to the designer as a reference to creating a website. The material may be an existing logo, brochure and even a website. It would be good if you enquire more about it. For instance, you should know about how closely the client wants you to follow the material in designing the site. A majority of the business owners already have some brand identity. So, they may already have an established logo which they want on the website also. So, find out if the client lets you create a new brand identity or wants the established identify to carry in the website.
5. Know about the client’s time for the website
A client must spare time to the site as it is necessary for better performance of the website. For example, regular submitting of content in article form will result in the website ranking higher on the search engine result pages. So, the designer must enquire about how much content can be submitted regularly. If the client is unable to provide the content, then you may not be creating a blog button on the site. If the client can provide video testimonials, then you can design a separate section for that.
These are some basic considerations that help in designing a website and also in enhancing its performance in the long run.
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