Last updated on October 12th, 2017
Small and larger businesses recognize the importance of promotional products for reaching out to increasing number of people in a competitive market. The gift items entice the recipients and draws their attention to the logo and brand message printed on the promotional items. That is the aim of the exercise behind buying and giving away the promotional merchandise to the people and target audience.
For better results, marketers use branded promotional products that the recipients can use for a many more months to keep them engaged with the brand. This means that one time distribution of the gift items is good enough for a long time customer interaction with your brand.
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A rule of thumb most of the marketers follow for promotional product campaign is to giveaway the items of daily use. These gifts may be pens, calendars, mouse pads, umbrellas, water bottles, lip balms and so on. However, experienced marketers work out a creative strategy and pick the items that are not only useful but unique and of high quality also for broader impact.
The importance of promotional products for business promotion can be gauged from these stats. According to a study by PPAI, 94% of people remember where they received a promotional product gift. The study reveals that 83% of consumers like to get promotional products having an advertising message. Those who receive the products, 85% of them do business with the advertiser. Furthermore, 58% of the surveyed consumers said they keep the gift items from one year to four years.
Other important stat revealed by the study is that 89% of the consumers said they could recall the advertiser’s name or company name for 24 months after getting the items. Furthermore, promotional products draw whopping 500% more referrals from customers who are satisfied with the gift items. These crucial stats lay emphasis on the significance of promotional products for marketing and brand recognition.
Here Are 5 Reasons How Your Business Benefits Immensely from Promotional Product Campaign
1. Low-Cost Effective Marketing
Many small enterprises can only dream of an overwhelming advertising campaign of a large scale spreading all over the divergent media. But small business owners can still achieve their marketing goals with a low-cost promotional products campaign. Most of the manufacturers of promotional products keep the prices very low for mass distribution. The price of the gift items is low but its impact is high on the recipients. According to Sageworld.com, logoed mugs in particular are effective advertising as 57% of people were able to recall the advertiser on a mug. The products thus deliver a great value for your investment. You will win your customers with a simple giveaway.
2. Instant Brand Recognition
Brand recognition implies that the consumers can identify your company and its products or services immediately when they spot your logo. For example, people can immediately recognize McDonald’s fast food business on seeing its yellow arch logo. Your gift of promotional items to the customers helps them in remembering and recognizing your business. An article published in technomarketinginc.com states that 89% of consumers can recall the advertiser of a promotional product they’d received in the last two years.
The gift remains in their homes and offices or cars etc for a long time, reminding them of your business and company. In fact, consumers hang on to promotional products for an average of 6.6 months. Next time, when they see your logo they instantly remember the gift and your business. The customers will remember your business even more if you gift them a branded item. They will reward your business by recognizing your products when they go shopping.
3. Greater Exposure of your Business
An advertisement on TV or billboard passes through your eyes immediately in a few seconds. But gift items are in use for most of the time and are in front of eyes. For example, the consumers will wear your gift of a trendy t-shirt design for many days or they will sip from your tea or coffee mug more often. Such freebies are an excellent way for increasing your business exposure on daily basis, which is so crucial to driving your potential customers to your small company’s products or services. According to Ppai.org, 76.1% of participants could recall the name of the advertiser on the promotional product that they received in the past 12 months. In comparison only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper in the previous week.
4. Works as Your Business Card
Business cards introduce your company and its products to the consumers. Your promotional products also function more or less in the same way but with better results. When distributing your gift items related to your business and industry, you are actually introducing your business to the potential consumers. According to Marketingsherpa.com, 71.6% of attendees who received a promotional product remembered the name of the company that gave them the product.
Remember the promotional giveaways also have your contact information just as business cards have. The gift items have your company logo, images and a slogan depicting your business message. The tangible branded product thus works as a useful business card that the consumers can use daily.
5. Customer loyalty
Your customers’ should be purchasing your company’s products frequently when needed. But marketers spend more additional resources to build a solid base of loyal customers. With promotional products, customer loyalty becomes an easier target to achieve in a short period. However, make sure that your promotional merchandise is of high-quality standards and preferably branded. People will associate premium quality of the gift items with your quality of business. This will help a lot in keeping the first time buyers of your products forever. An article published in Risinghillmarketing.com reveals customers who received a promotional product scored 52% higher than a letter only.
As you can see, it would be great if you include promotional products in your marketing mix. Branded promotional merchandise will even create a buzz around your company and brand. Make sure that the gift items are innovative and well planned. A cleverly chalked out promotional campaign using the giveaway items will compliment other forms of marketing such as your TV and newspaper ads. This way, your marketing campaign will create a greater impact on the target audience and will help raise your brand’s profile.