Last updated on September 4th, 2017
Sometimes, companies strike out their old logos and look for fresh logos to represent their business. The reason behind such need for an entirely new logo widely varies from business to business. But usually companies believe that their old logo is no more relevant to the contemporary changes happening in the market go for a logo revamp or an entirely new logo design. They do it mostly to keep pace with the changing business scenario and to address and tempt new audiences to their business.
Here are some points to consider when going for a new logo design for your company.
1. Purpose Of The Logo
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A new logo design of your company must have a solid purpose behind its creation. Any aimless creation of the logo just for the sake of it is not going to benefit your business in the competitive market. So, make sure that you consult experts who understand the value of logos for influencing target audience and prospects. Passing around your business message is the major purpose of the logo.
In fact, you should go for a new logo only when you have a new business message to convey to your target audiences. The new message is usually necessary to communicate when your business has expended in new areas where your market presence was initially negligible. A new logo can help you convey your business message to the people. So, let your logo designer know your business message clearly.
2. Research Your Competitors And Market
Before you ask your logo designer to create a new logo for your company and business, know more about your competitors and market. You should have an elaborative knowledge about your potential customers as well. After all, your logo will target the customers. Their feelings and aspirations should reflect in the design of your logo.
Make sure also that you have studied the logos of your competitors. Your logo must stand out in the market. The unique look of your new logo design will attract prospects and potential customers. They will get your message instantly and if you can ensure this, consider that half your of battle is won. Such logo will help you shift your customers’ attention to what you are offering to them.
3. Follow The Basic Principles Of Logo Design
Your new logo design should be created around the underlying principles of logo design. These principles include simplicity of the design, making the logo memorable, the design should be timeless, it should be versatile and it must also be appropriate. If the designer adheres to these basic design principles, your logo is bound to look professional, unique and creative.
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4. Make Your Logo Versatile
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Always keep this important aspect of a logo in mind that it is a marketing tool. This means that you would be using it everywhere for your business. In fact, your company logo finds place prominently on your stationery, advertisements, websites, brochures, business cards and many others. Clearly, the logo must be versatile enough to look equally good and appealing on different media.
A versatile logo is the one that does not lose its colors, size, shape and other elements in different printing and media conditions. For example, if you print the logo on a faxed document or on a newspaper ad in black and white, it does not lose its charms. So, it makes sense to ensure that the logo looks impressive on a wide range of media. It should not look out of place even on the larger billboards and smallest size of a stamp or pen.
5. Text Based Or Symbol Logo
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Know if you want a text based logo or simply a symbol to represent your business. Examples of text based logos are Google, Panasonic, Disney and many more. Some examples of symbol based logos include Nike, Apple, and Renault amongst a host of many others.
If you are running a small company and its marketing budget is smaller, then it makes sense to opt for a text based logo. The logo has your company name which means that people will instantly know about your business. But if you can spend a considerable sum on marketing your logo and business, then a symbol based logo could be the best choice for you. However, you will have to educate people about the meaning of the symbol that have used in your logo.