Last updated on May 6th, 2016
The beginning of a business determines the capabilities of a company in the long run. At an infant stage of your business, you reflect your own principles and ethics in your work culture, which solely defines how high your business will take off. For a business like that of a professional photography, the air is thicker than others. Once you have set-up a philosophy on the kind of work you will be doing, the clients you will be focusing on, the equipment you will be working with, the kind of photography logo design you want for your business, it gets really difficult to return back to the beginning and rectify the things that are not working now. For a smoother ride to success, here are few things you should know before setting up a photography business.
1. Be More Than a Photographer
Having great photography skills is what will prompt you to start the business, but this won’t be sufficient to run it in the long run. Starting a business demands wearing dozen of hats at once. You are photographer along with a customer service expert, you are a book keeper along with a marketing manager, and you are a social media executive along with being your own secretary. To get the most out of your business, take charge of all the aspects necessary.
2. People Skills are Most Important
Despite of the fact that a photograph is a personal trophy, the photography business itself is a people business. No matter what kind of photography you prefer and like, ultimately you are going to work for your clients. Your business will flourish best when you and your clients are on the same page. Try reading a book called How to Win Friends & Influence People. This will let you have great relationships with your clients which in turn will help your business grow.
3. Do Not Spend on Flamboyant Gears & Accessories
To bring that extra dose of panache to the business, many young photographers indulge into shopping sprees that include having fancy bags, lens and stands. The loop hole is that, for a photographer, purchasing new accessories can be addictive. It’s hard to convince yourself that the new stylish lens won’t help you in bagging new and better clients, because it just doesn’t. Stay focused and stay away from distractions.
4. Branding Is As Important As the Lens
Instead of stuffing in fancy accessories and irrelevant office stationeries, you should focus on having a strong brand appeal on social media platforms. The traditional form of advertisement is a passé and is useful only for certain big companies, but for a photographer, whose prerogative is to showcase his skills, and not spread out information, a social media presence is almost vital. You can begin the process of branding by ensuring a creative social media page design.
To attract sales and get your startup off the ground, you’ll want to advertise. You’ll want to market your expertise in the field of photography. You’ll need a logo, for one. Professional business card design, for sure. Website that you can use to build awareness for your brand, that is important too.
5. Go Easy on Your Clients
When dealing with your clients, know these 3 golden rules.
- Create a flexible payment system.
- Develop PDF’s for them in the entire process.
- Understand the importance of someone hiring a professional photographer
Photography is a powerful medium of expression and communications that offers an infinite variety of perception, interpretation and execution. Business on other hand is about profits, time management, client handling and brand reputation. The alchemy of arts and business is a skill too hard to master, says photographyconcentrate.com. Hopefully, for some of you, these above listed steps will come as a blessing in disguise.
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