Businesses depend a lot on packaging design to make a lasting impression on customer about quality of their product. Customers are first attracted by the packaging design of a product even though customers’ loyalty towards a brand is largely determined by its usefulness and quality. This brings us to the importance of packaging design and the design trends.
Like other trends, packaging design trends too are constantly changing and we should be aware of what colors, shapes, symbols, lines etc are in circulation at present. As a creative designer, you would like to follow your own style. Still, trends give you an indication of what is currently being used in the industry and which design elements will be useful to follow in your personal designs.
So, here are top packaging design trends that you must be aware of in 2017.
1. Simple, Clear and Bold Designs
Packaging designers have been emphasizing on creating simple and clean designs, which people can understand instantly. Such uncluttered designs are useful in sending out a brand message successfully to target audience.
The designers understand that using minimal elements in a package design will elevate product. Shoppers do not have much time in a fast-paced world. So, you have only few seconds to make an impact on their minds with the help of an attractive packaging design that they see first while choosing a product. A clean-cut design will surely convey a clear brand message.
2. Custom Lettering
Designers are creative people. They love to say things in their own unique way. In 2017, they are most likely to go for custom lettering to give a feeling of warmth and raw energy. Custom lettering includes elements like irregular lines and natural texture.
This type of unique lettering helps in making a product stand out and breaks the traditional trend of using digital designs. Since the hand lettering creates a feel of wholesome and that of a handmade product which creates a feeling of nostalgia. We believe that the hand-lettering trend is here to stay for a long time.
3. Splashing Colors Around
Another fast growing trend for packaging design is wild use of colors. We know that colors evoke emotions and are responsible to an extent for purchasing decisions. Lately, packaging designers have been using colors in exciting ways. They are incorporating bright colors with vibrant shades to make packaging attractive for customers.
The designers are also using colors to show difference between variants of a product. This way, customers can immediately identify a particular variant of a product without going through all the range.
Repetition has its own place in creating amazing designs. You can notice this pattern everywhere in many designs from the past and present. In packaging designs too repetition of beautiful patterns has become a fad. pepetition of a visual motif has a purpose of creating a strong brand message. So, for building a strong brand identity, the designers create bold or playful pattern depending on the personality of brand.
5. Build Narrative
Packaging design should not be a dry use of colors or elements. Instead, it must convey some story/message about the brand so that the customers can instantly connect with brand. For this purpose, packaging designers have started to incorporate illustrations to build a narrative.
Some designers use a storey-telling technique of illustration for telling a brand’s story. The illustration is content-rich & gives the customer a taste of forgotten stories.
To conclude, your packaging design must be unique but make sure that you are aware of the current design elements the designers are frequently using.
If you find hiring a packaging designer too expensive, you can opt to crowdsource your packaging design work to sites such as Designhill to get many design concepts at affordable price.