So you’ve put up your own company. Starting your own business, and being your own can certainly be a dream come true. But taking your business effectively off-the-ground, though, might not be.
What do you think will set apart your new business from the rest of the already established brand in today’s ever-so-competitive and ever-so-chaotic market? In a word, Branding.
But why is branding so important?
Branding helps you create and position a positive perception about your business amongst your target audiences.
Remember, 54% consumers don’t trust brands. Why? Because most brands fail to meet their promises and claims and end up not delivering on client expectations.
But effectively branding your business is no mean feat!
It takes a lot of time, money and patience to become a well-defined, genuinely likeable brand.
Let’s Check out Some Easy Ways to Jumpstart Your Branding Efforts:-
1. What’s Your Archetype?
Conceptualized by popular psychologist Carl Jung, the concept of archetypes means defining your brand on recognizable characters from popular fables, folklore and novels. Over the years, some of the world’s most popular brands have used this branding strategy to make it easy for their target audience to remember their brand. For example, Microsoft is the boy (or girl) next door, while Apple is the visionary. Creating such notable archetype for your brand can help you create a compelling story around your brand.
2. Are You Honest?
As discussed earlier, 54% consumers don’t trust brands. That’s why you’ll need to ensure that your brand values includes credibility, honesty and authenticity. It makes sense to keep analysing your performance in order to find out the weak spots. And constantly improve them to strengthen your brand value. When something goes wrong, let your customers know about it and do everything possible to fix it. Remember, customers love to interact with brands that are transparent and honest with their buyers.
3. Are You On Social Media?
Social media presence is important than ever for businesses, especially startups and small businesses. Social media sites such as Facebook, Twitter and Instagram offer startups a wide range of opportunities to tap into a large pool of potential customers. Unlike traditional marketing, social media helps you make connections and build community of users around your products and services. Social media allows startups to garner media mileage and build brand awareness with smaller budgets and grassroots campaigns.
4. Do You Create Brand Videos?
Did you know Dollar Shave Club, an American start-up based in the state of California, was able to attract over 12,000 people within 48 hours with its viral video? Yeah that’s true! Dollar Shave Club’s silly viral video ad released on Youtube in March 2012 helped the company garner 5 million views and 330,000 customers in three months. That’s the power of videos. Remember, audiences are 10x more likely to engage with video content—embed, share, or comment—more than text-only blogs or related social posts. So try to use targeted videos to educate your buyers, help them recognize your brand, and make them purchase from you.
5. Do you invest in promotional merchandise?
Regardless of what sort of brand you’re trying to create awareness for, there are end number of sure-fire ways to get out there and help grow your brand. But one of the best ways is one that might not have even thought of: promotional merchandise. Creating custom merchandise with your custom logo design or other vital company information can be an amazing way to promote your brand far and wide. But remember, the more creative you can be with your gifts the easier it will be create awareness for your brand.
Over to You!
So there you’ve it – 5 unique branding ideas to consider in 2016! With a little creativity and a careful research about your target audience, you can easily get people talking about your brand this year.