Last updated on October 10th, 2017
Website design mistakes can prove to be costly for your business in the end. Know that visitors of your website must stay on the site for a longer time so that they read your compelling content and make purchasing or the desired action you want them to take. But if the design has some basic faults, which often go unnoticed, it will discourage your visitors and users from further exploring your site.
Remember that a website is not merely a tool to put some content for users or information about your business. More than that, your website is your way to glue the visitors to your site content so that you can make a good first impression and communicate your brand message.
Here Are 5 Website Design Mistakes You Must Avoid For Customer Retention
1. Designing A website In Non-Customizable Template
To create a website design, choose either customizable template or non-customizable templates. Many designers choose non-customizable design, which should be avoided.
Instead, non-customizable templates are a better choice. This is because clients this templates allows clients to make the amendments if any when they want. But if the clients receive the design in non-customizable template, their access to the functionality of the website is restricted. This also restricts them from many any creative changes in the design at will.
2. Ignoring SEO Rules
SEO tactics help in making a website visible on the search results on the web. The search engine optimization rules are important to follow in creating a website. A well optimized site will show up on the top of the search results so that potential customers can get the site instantly and click it.
When designing a website, ignoring the SEO tricks and rules means the site will be falling behind in the search rankings and will be buried deeper in the search result pages. It would be good if the designer talks to the SEO experts to incorporate the optimization tools in the site design.
3. Use Of Multiple Fonts
Use of too many fonts can send confusing signals to the visitors. Multiple fonts will make the site look non-serious and unprofessional. There may already be some visuals on the page. Adding multiple fonts to the page design will create more confusion for the readers.
So, prefer using not more than two fonts. If you have to use more fonts, make sure that you mix and match them wisely. This way you can easily maintain consistency of design in your web pages. Here is how you can combine typefaces to catch your readers’ attention. Following is a bad use of fonts.
4.Making Navigation Too Complicated
Nothing will irritate your website visitors if they click on a link only to find an irrelevant content. Or, they have to click on more than one button to reach to the desired content or page. You need to be creative and imaginative in designing the navigational buttons.
Read More Similar Post: Top 5 Common Mistakes in Website Design
Rather than adding more links and click-to-open features on each button, prefer keeping the navigation as simple as you can. Your links from the home page must take your visitors only to the most relevant and important pages to your site. The navigational links must also be at the right place on the web pages.
5. Adding Cliched And Poor Quality Images
Generic stock images will put off your potential customers from exploring your website further. Poor image quality also is a big hindrance in converting the visitors into loyal consumers of your products or services. The visitors or users of your site get a bad first impression of your business.
Instead, the designer should use unique high quality images. For example, if you sell certain products, then hire a photographer and have the product images clicked from different angles. If you run a travel business, click some eye-catching images and add them to your site catch your consumers’ attention.
These tips are basics to creating an effective website design from the users’ point of view. But many designers do not notice that they have made these mistakes. So, even after our website is already in use, find out if it carries such basic faults and do the necessary corrections. Here is one such stock image for example.
When designing a website, some of the common mistakes to avoid are creating the site in non-customizable templates, ignoring SEO rules, use of multiple fonts, complicating the navigation design and use of cliched and poor quality images. Check your site for these errors and make the corrections.