Usability of the website portrays how easily users can access the website. It serves ultimate accessibility to the users for making purchases. A site’s usability is the main aspect that leaves a lasting impression in the mind of users and helps to boost conversion of your site.
If visitors find it difficult to smoothly navigate through the entire site, then do you think they would prefer making purchases from that site? Probably not! And, this is where marketers also lag behind.
Simply driving generous traffic to your website, is not the only solution. It is beyond that. In order to make efforts to boost conversions, it is imperative to consider better navigation technique and the usability of the website.
If a user encounters any problem for the accessibility of a site or faces any barriers, then he is more likely to leave your web page without making any purchases. For avoiding this bounce rate, improving web usability is a must in any condition.
On an average, 83% of the conversion rate increases after making improvements on the site usability. Moreover, a survey of Nielson Norman Group shows that after revamping site usability, the average improvement in KPI (Key Performance Indicators) was 135%.
Are you seeking to increase conversion rates on your site? Check out how improving site usability can result in better conversions.
Here Are 6 Surefire Ways To Improve Site Usability To Boost Conversions
1. Color Matters a lot
Be it background colors or color of the layout, it plays a vital role in user experience. While colors greatly affect the psychology of the users, there are some colors that trigger a particular thinking procedure in humans. Thus, one must take an advantage of the same and play with colors as smartly as one can on their website.
From the perspective of marketing, let us check which color determines what kind of actions:
• Red is the color which is highly responsible for grabbing attention that denotes aggression and buoyant nature.
• Black denotes boldness, sophistication and formal which seems to be the most serious one.
• Brown shows trustworthiness, solidity, and steadiness.
• Yellow- the color of the sun signifies positivity, confidence, poise, and energy.
• Green is the color of nature, that shows contentment and freshness.
• White symbolizes peace, integrity, and purity.
• Orange is the color that shows jolly nature, energetic and has potential to attract youth.
• Purple is the tone that denotes royalty, enigma, and transcendence.
Selecting a color & guideline for creating your website on the basis of these traits would greatly help you in engaging audience, and at the same time tempting them to land up on your website’s purchase page. Determine, what kind of niche your business is, what are your expectations and accordingly decide which color would suit you the best to get potential customers and increase conversions.
2. Content Placements
While incorporating information to your site, checking out the position where it would be visible to most people can greatly help in catching users attention.
On an average, web users spend 80% of their time observing at the information above page fold and spend 69% of their time looking at the left side of the page.
Getting an attractive and informative webpage should not be your only aim, but placing it in the correct position where users can get engaged should be your ultimate goal.
3. Mobile-friendly Website
Technologies and inventions are emerging day-by-day, so does its usage. This progression significantly affected the design of the website. This is the reason why it has become a necessity to design a website from crowdsourcing websites like Designhill in such a way that it can be easily accessed through any devices.
Emerging technology resulted into increase in usage of mobile devices for accessing the internet. 52.7% audience access the internet through mobile devices such as smartphone or tablet.
Imagine a user is making efforts to access your website through their mobile phones, but the site is not easily accessible through mobile devices as it has been only designed for a desktop version. What would it result? There are rare chances that they might buy from you. Instead, they’ll jump to competitor’s website. So, ensure website design is thoroughly mobile-friendly in order to boost conversions.
4. Improve Loading Time
Each and every fraction of second of loading time of a webpage highly affects conversions. Loading speed of web page has great influence on the conversions.
According to Kissmetrics, 47% of consumers expect a web page to load in 2 seconds or less than it. Even a single second delay can result in a decline of 7% in the conversions. So, it becomes imperative to reduce web page loading speed by eliminating scraps and irrelevant information from the website to manage loading speed of the web pages of your site.
Users seek to acquire maximum information within the minimum time limit. And when loading speed is maintained, evidently you’re improving the user experience. As a result, your website would rank well in Search Engine Results Page (SERP) and improve conversions.
5. Attractive CTA
Now when users visit your website, it is obvious that he would be hunting for the potential stage to reach the desired goal. This is what is the Call To Action Buttons, which can direct users to take their desired action, improving your conversion rates.
One of the common blunders that web designers commit is that they fail to make CTA attractive enough to grab the attention of users and due to this they end up abandoning the site. Moreover, if users get along with CTAs, they find it difficult to make further payments. This is the reason, why it is recommended to create CTAs that have clarity of the point that is needed to be delivered and attractive enough.
Now when you know how improving usability can head you towards an increase in conversions, it’s upon you to make a call on the same.
It’s a high time when marketers need to focus on usability of their site and accordingly boost conversions. Take an inspiration from the above-mentioned tips and improve usability.