Last updated on September 12th, 2017
The Metrics don’t lie
• Pinterest is ranked as the 3rd most popular social networking site after Facebook and Twitter. (Experian)
• Pinterest gets approximately 2 billion searches per month. (wishpond.com)
• Shoppers referred by Pinterest are 10% more likely to follow through a purchase than visitors from other social networking sites. (wishpond.com)
• Around 2 million people pin product pins every day. (wishpond.com)
With 10 million monthly unique visitors mark, Pinterest has certainly emerged as a star of social networking. With the no. of users growing exponentially, Pinterest is certainly not a platform to ignore. From B2B to B2C, Pinterest can prove to be a great platform for marketing your business, increasing brand visibility, and connecting with consumers and influencers. However, to get the results, you need to know how to use it rightly.
Here Are 8 Unique ways to use Pinterest for your Business Promotion
01. Complete Your Profile And Verify Your Business Account-
This may appear like a no brainer, but it is very critical to fill out your profile bio and photo. Your pinterest profile should reflect a creative and fun side of your business without appearing too pushy about promoting your business. Come up with innovative ways to feature your products and services and keep updating your profile to reflect your new branding campaigns.
Seondly, as a business it is important to sign up for a Pinterest for business account. For this you need to verify your business website to let your users know that your account is official. Many businesses ignore this step and are not able to take advantage of complete features of Pinterest. A verified business account on Pinterest, gets an access to complete Pinterest features such as Pinterest business analytics, promoted posts and rich pins.
The best part about having a verified business account is, when a user shares anything from your website, the shared pin automatically gets tagged with your business logo design.
02. Use Attractive Images With Informative Captions-
To drive traffic, you need to make sure that you are having successful pins on your Pinterest account. For this, your pins need to be a combination of great images with content in the form of strong captions to grab the attention of your audience. It has been observed, pins that provide relevant and valuable innformation perform better that attractive images alone.
To promote your business, you should share more images of your products with strong captions that aims at solving a problem, offers something desirable to your audience or inspire users. This will help your brand gain more exposure and visibility.
Don’t forget to add a pin it button, the on hover pin it button appears over images of your website design be it blog images, product images and more. It encourages your potential customers to pin your products on Pinterest and gives your business an increased visibility.
03. Consider Using Buyable Pins-
Buyable pins is a good option for businesses, it lets user buy your products without any need to leave Pinterest. To be more precise, the ‘Buy it’ pins appear next to the ‘Pin It’ button and the moment user clicks it, will be checked out without redirecting to any other site.
In simple words, checkout happens within this social bookmarking site or if you are using your mobile phone then checkout happens within the Pinterest app. And, the best part is Pinterest does not takes any kind of commissions from your sales.
04. Explore Rich Pins-
Rich pins can also help you in promoting your business. Users has the option to use five different types of rich pins on Pinterest. You can use five types of rich pins, that allow you to add topic-specific details to a pin.
- Product Pins, include where to buy info, real-time pricing, and availability details.
- Article Pins include the headline, story description, author, and link.
- Recipe Pins include all serving info, ingredient details, cooking times.
- Movie Pins include reviews, ratings, and cast members details.
- Place Pins include address, contact info, and a map.
You can decide which kind of rich pin you want to add on your account for maximum user-engagement, add relevant meta tags to your site and validate your rich pins. Besides, having a killer social media design for your Pinterest account can also give a much needed boost to your branding.
05. Build Relationships With Influencers-
Like other social networking sites, Pinterest also has influencers who stand out within their industry. By building relationship with these influencers your business can gain instant visibility and exposure.
Find out your online influencers who are already enjoying the attention of your target audience. Initially, you can start by following them, and repin their content that you like. You can consistently like their pins and also make thoughtful comments. This can give you a good start in relationship building. There are so many companies who have benefited from this strategy.
6. Invite Others To A Group Board-
If you are looking for options to collaborate with clients and potential customers on Pinterest then you can create a group board and invite them to pin to your board. Group boards are a great way to fully harness the marketing power of Pinterest as it allows you to connect with multiple sellers.
While other can contribute to the board but as a creator only you will have the right to make changes like changing the board’s title and description. Besides, you also have the option to remove any pinners or any inappropraite pins from the board.
07. Pin Videos-
To get more traction out of your Pinterest account, you can post videos. Post videos that would interest your target audience or videos that directly communicate something about your products or services.
Your video needs to provide some interesting or valuable piece of information not just about your business agenda. So, for more user engagement, you need to extend beyond 2D images and share some short and crisp videos.
08. Include A Guest Pinner Board-
Having a guest pinner board is a great idea to involve your followers with your brand. When you have a guest pinner board, your followers can share stories, feedback and thus feel more personally invested in your brand. This also gives you an insight into the interests and opinions of your audience and a good way to feel more connected to them. There are so many renowned companies that are already killing this marketing strategy.
For Example- Etsy is doing some good work here. The company also maintains a guest pinner board and selects some unique guest pinners from different business genres such as Country Living, Random House, and Daily Candy. Generally, all the guest pinners for the guest board already enjoy a large following of their own but they actively contribute. As a guest pinner, they get exposure to a whole new audience with whom they can share their product, perspective, and also gain decent no. of new followers.
Keep Pinning-Pinterest is surely dominating the scene in social media but not all businesses will find that platform is a good fit for them. However, if you have a well-thought out marketing plan in place coupled with a slice of creativity pie, your business can surely enjoy a good traction on the Pinterest.