Last updated on May 16th, 2017
Rebranding your business typically relates to changing the brand image of a company or an organization. The purpose of rebranding your business might vary from organization to organization and can take up different forms depending upon the objective expected to achieve. For instance, some might go for a simple logo change while others might refurbish the entire philosophy of the organization. As a general rule, companies rebrand in order to shed out their negatives and come up with a fresh new face of their company.
So, now let’s take a look at what are the 9 golden rules that define rebranding your business.
1. Ensure a Valid Reason For Rebranding your Business
As a business owner, you might have your own reasons as to why you want to rebrand. However, it is very essential to chalk out your goals and purposes before initiating anything or else the idea to rebrand will only hamper your business. Knowing your objectives well in advance will prepare you better and make you more focused towards the complete act. Some of the probable reasons as to why you should rebrand could be:
- Shed out the timeworn and contemporary image of your company
- Give value and appeal to new set of product launches
- Recover from a negative image
- Showcase the good points and overcome the odds of an either a bankruptcy or a partnership breakage
2. Consider the Changes Your Company Should Make
- Organize a poll within your company to get valuable suggestions and ideas from your employees as to what type of changes will greatly benefit your company
- Select few employees that will be a part of your rebranding team because their early involvement and participation will greatly smoothen out your future transitions
- Try getting feedbacks from your clients as this will help you know about things that are working in your favor and the ones that are negatively impacting your business
- Seek the help of your marketing team for conducting research-based surveys on your existing products and services as well as new launches
3. Determine How Much Of Rebranding Is Actually Required for your Business
Depending on your set goals you can either look for a partial rebranding or go for a complete rebranding your business. The former requires just simple and minor changes to your brand logo or some specific changes to few products in order to upscale them. Whereas, the latter requires major transformations in your logo, company name and image and can go up to the extent where it might involve critical changes in company’s working style as well.
4. Assess Your Rebranding Costs
It’s always a good idea to assess your rebranding costs in totality prior to their execution so that you do not exceed your estimated budget. In addition, you also have to designate the task responsibilities of every individual as this will help you keep a clear track of what has been accomplished and what more needs to be done.
5. Update Your Company’s Mission Statement
You need to seriously work on enhancing your company mission statement so that it clearly reflects your new set of objectives you wish to achieve. For example, if you are a car manufacturer and you are rebranding for your new vehicle launch, then it makes sense to highlight some good points in your company mission statement such as:
“Our goal is to enhance your driving experience with our car” or “We promise to offer a 30 day warranty on our new car” etc.
6.Renew Your Company Logo
Coming up with a creative logo design that clearly signifies change and portrays your new brand image can be a daunting task. At times, your design idea might get completely rejected by your designer while at others you might dislike your logo designer’s perspective. So, it’s a good idea to work closely with your designer where you can expect things to get coordinated well on a one to one basis. Once you are done with your new logo, you can get your new logo updated on your banner ads, your brochures and your business cards.
7. Work towards Effective Marketing
Now that you are ready with your new brand image, you need to tell your clients, competitors, and customers about it. For that, you need to schedule Press Releases and go for different modes of advertising to make the people aware of your new look.
8. Testing Ensures Easy Adjustments
Before the final launch, do ensure that you have got reviews from everyone in your marketing department, be it your clients, customers or employees. This will allow for easy adjustments in the design before the final release.
9. Re-launch Your Brand
Prepare and plan an event where you can launch your company logo and introduce your new brand image to people. And don’t forget to well publicize the event so that most of your customers’ acknowledge your fresh presence. So, promote your new brand on social media and other offline channels. Ensure an effective social media page design for your rebranded company to summon the attention of your target audiences towards your rebranded business.
Equipped with these 9 golden rules of rebranding, you’re sure to lease a new life to your startup/small business brand. And if you’re looking for great graphics to successfully get rebranding your business? Don’t look any further, launch a graphic design to contest today and get to choose from 100+ designs in a matter of days!! We offer a full 100% money back guarantee! So rest assured, if you don’t find the logo design you love, we’ll refund all your money, no questions asked.
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