VTEL was looking for a Impressive Logo Design that could represent its business very well in the market. The company is wholesaler and distributor of cell phones all over the world. So, the logo design must be universally accepted without any cultural bias.
The company had launched a logo design contest on Designhill.
The company finally received a winning logo design that it found to be accurately sending a business message to the targeted customers. The winning entry was from the designer Onepiece, who got a guaranteed first prize of $259. The client has guaranteed the contest which means that a winner will be selected and awarded the prize.
The winning logo design is a simple depiction of the company’s business of distributing and selling of cell phones across the world. The client had in design brief given preference to the colors gray, blue, white and orange. The winning design has blue which is universally accepted color for strong business values. The logo is in globe shape which indicates the company’s business spread the world over. There is a cell phone designed in the middle of the globe clearly indicating the product the company sells. A quick swoosh is spread across the globe, indicating the quality of service and prompt delivery of cell phones to the customers across the world.
Overall, the design is simple in its use of elements of colors and text. The only text used is the company name Vetel and ‘Wireless Service Provider’ written underneath the name.
The logo design contest from the company received a huge response. The client received 178 design entries from 41 designers. The client gave feedbacks to the designer during the contest period and suggested improvements. There were many good design entries but the client selected a simple one that instantly gave the desired business message to the targeted customers.
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