A logo matters a lot to the company that deals in motor parts as it has to handle a tough competition from similar players in the market. Enroe Spare Parts is one such company that runs a shop in Homestead, Florida to sell motor parts and it looked for a simple logo that the customers find appealing so that they can reach to the business and place more orders. The client launched a logo design contest on Designhill for a short period and got overwhelming response from the designers both the professionals and amateurs.
After a careful comparison of several design entries, the client chose a logo that it found appropriate to represent its motor parts selling business. The winning design was by Meegha_147 who was awarded with attractive first prize.
The logo is simple but represents the motor parts business well. The logo has initials ESP of the company in larger letters and the letters ‘spare parts’ written underneath, tell us about the business. The initials of the company are designed in robust letters which is a good strategy to represent motor parts business due to metal and tough image involved.
In its design brief, the company had said that the logo should be bold and aggressive with silver, gold, black, white or grey colors choices to be made by the designers. The company wanted a symbolic logo designed for its motor spare parts shop and the designed was to be used in website, letterhead and in front of the shop as sign board. The logo will also be used as a brand logo to the sponsors of the motor exhibition to create brand identity for the shop.
The company got its logo at an affordable costs while the designers also were able to showcase their skills with the winner getting the prize.