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Are These Fonts Ruining Your Logo Design?

by John Kash Tweet - in Graphic Design

fonts

Trends are temporary and fade away soon, often in a year, and then the designs created on them are no more relevant. Fonts are the elements that are used by many designers based on their frequent use by other designers. Such blind following of the trends in use of fonts carry a major disadvantage of the viewers losing interest in the design as it becomes a cliche.

What Are These Fonts Ruining Your Logo Designs ?

 

But a font going out of the trend or style does not mean it is essentially bad. No font is bad and should not be seen as doing harm to the design. However, frequent use of fonts makes them too familiar for the viewers and the factor of uniqueness and novelty is lost. This is the main reason that you should be avoiding the fonts that we mention below for your benefit.

 

Bauhaus

Bauhaus is a geometric sans serif typeface known for its distinctive style and the designers use it for logo design movements. In fact, this font has been revolutionary for changing the typography forever. But even its high reputation does not imply that it is good for creative design. A major problem with Bauhaus is that the designer find it difficult to use as a modern font.

Replacement: Obin Rounded, Cubano

Both the above mentioned fonts look more or less like Bauhaus as far as curves of the typefaces are concerned and both are condensed. These are modern fonts in appearance and are very distinct and have flourishes on some letters.

Verdana

Readability is one of the most important aspects of content on-screen. Verdana is an impressive typeface created especially for addressing the readability issues. This typeface is available on all Mac and Windows systems and is also on reading apps and e-reader devices.

But its repeated use for many years by majority of web users has made this otherwise user-friendly font a cliché for the designers as views have lost affection for the typeface. The design with this font does not stand out.

logo design

So, which is the right replacement for Verdana for graphic design?

Experts suggest that you use Brandon Grotesque typeface whenever you want to use Verdana. Branddon Grotesque has a pleasant personality and is elegant and looks clean. The typeface is expressive and is a good choice for the design professionals.

Bleeding Cowboys

Bleeding Cowboys has been used frequently in country album art as well as in tattoo parlor logos. The typeface is known for its ‘western’ and ‘dirty’ looks. In fact, some groups on Facebook launched a campaign urging people to not to use this font.

Replacement: Kraftstoff, Draft Display, Bear & Loupe

Kraftstoff, Draft Display, Bear & Loupe are better typefaces to replace Bleeding Cowboys. These fonts help in smoothen the looks of the typeface despite giving the impression of being antique. The fonts are also perfect for headlines and leading text.

Courier and Courier New

While Courier and Courier New are known for their clarity and readability, but these fonts are not of much use when it comes to expressing something modern and charming through design.

Replacement: Museo

Museo is semi-slab serif typeface known for its versatility as it can be used in headlines and body text. It has the qualities of being lucid and legible just as Courier is. This serif font can also work well with Brand Grotesque and Trade Gothic.

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I am John Kash from London(UK), a designer having over 5 years experience.My work specialization are logo design, graphic design, Calender Design, Newspaper Ads Design, business cards design, clothing design, social page design & blogging is my keen interest. Twitter | Google+ | Pinterest

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