Businesses want to connect with the people when they are celebrating. There are occasions throughout a year when whole of a nation and world is celebrating. Christmas and other festivals are examples of how people connect with each other. For businesses, these celebrations on holidays are an opportunity to take their products and services to the masses.
How holiday logo helps companies in connecting with the people:
Holiday company logo allows for some flexibility in the basic design and adds some new elements that helps in conveying the message that the business and the company is with the people on the occasion.
Google’s logo is an excellent example of creating a new design out of the static one every time when there is an occasion such as football world cup or any festival. Just a little manipulation of the static design and Google has a logo variation for an event. The concept is that the logo also dresses up itself just as people do for an occasion.
Having a holiday logo is good for brand identity and recall value, but the viewers sometimes get bored seeing the same logo. But in order to create a company logo one has to decorate their main design with elements that gives fresh look to the logo and connects the people well.
Moreover, adapting a holiday logo to a new occasion helps in building a good rapport with the customers and increases the locality of the holidaymakers, stakeholders, suppliers and employees.
Holiday company logo helps companies in connecting with the people on the other side of the globe by joining their festivals. So, a company can remove cultural boundaries by incorporating some changes in the logo design to suite an occasion of celebration.
Another use of holiday logo for the businesses is that it is capable of selling seasonal items. Since people are in celebration mood, they will happily buy items that have your company’s changed holiday logo elements to include fun and entertainment. So, the logo helps in selling gift items, t-shirts, caps and coffee mugs etc.
Do you agree that holiday company logo design is so important to your organization? Please share your opinion with us in the comment box below.
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