Last updated on March 10th, 2016
With 2015 making its headway, the challenges and competition for start-ups are only going to get hard-edged. Therefore, there is a strong need to work on a properly planned and well thought strategyto compete in this changing business arena.Only then start-ups can expect to attract potential customers towards their innovative business ideas. However, doing sowith minimum available resources is not an easy job. With so many strategies already been put to use and ironically some deemed no longer valuable due to their ineffectiveness, it’s really tough to provide start-ups with strategies that place them in aprofitable position.
Like every other year, this year too,a lot of changes arehappening in the marketing scenario. And the start-ups must definitely be aware of such changes, if they really wish to give their business a kick-start. Here the experts have come out with useful tips for branding your startup in 2015. So, while custom logo design and other graphic design ideas are still important for your business branding, some fresh ideas are always required to market your business aggressively.
Here’s a short guide on some valuable tips that start-ups can follow and give their business a head start.
1. Tell Your Business Story
Try to make your story as interesting as possible while talkingless about your company and more about your customers. However, certainly this is not the way to go about! Take a look at the following brand storytelling and learn its shortcomings.
Do you know that story telling that was once associated with kids has now grown up as an effective marketing tool? That means both the purpose and scenario of story telling have drastically gone beyond their traditional boundaries.The purpose of telling your business story to people and more specifically to your targeted customers is to ensure their positive participation in your business and company activities. More emotional and physical participation means more mouth-of-word publicity of your business and more customer traffic on your online site.
However, story telling does not mean that you go on talking only about your business endeavors. Instead, it requires you to talk more about your consumers. It’s like this –No one likes a person who talks only about himself, the same thing goes for your brand as well. So, your company should not be indulging itself in chest-thumping all the time talking only about its achievements. Rather, going ahead and telling the world the stories your consumers share with you is a much better brand building strategy. In addition, your brand positioning statement should also be unique.
Locate the stories that your consumers want to hear. Tell such stories to reinforce your overall brand value so that people can easily relate with your business emotionally.
2. Break The Conventions
To be ahead of your competitors, you must learn to break the existing conventional themes and ideas. Try challenging certain old conventions within your industry specifics to make your product stand out. But which conventions to break and which one not largely depends on the type of industry you operate in and who are your target audience.
Going against the established norms and conventions does not necessarily mean that you have to go beyond extremes or cross lines of decency. But you have to come up something different that helps ineffective marketing of your products.
Present your products and services in such a manner that people are compelled to turn their busy heads towards your offerings making your business a hit!
Having stunning design artworks are prerequisites for start-upsthat help them stand out from the crowd. So, without creative logos, brochures, websites and business cards you can’t think of surviving in the market for long. These are the marketing tools and essentialsthat introduce your brand and go along impressing your customers. This effectively means that your best logo design, brochure design and website design has to come from expert design professionals who are well versed intechniques of crafting artworks for different businesses.
Now, since your start-up does not have the financial capacities of an established organization, you need to find out ways to cut down the costs on designing your marketing products. You can take resort safely in crowdsourcing graphic design website Designhill, which is a marketplace for small businesses and a hub of talented graphic designers.
Simply launch your logo design contest or any other graphic design contest and you are ready to acquire a creative logo or a design artwork at a cheap price built according to your own specifications.
Have a look at the uniqueicon design of this start-up website. Just by looking at the icons, the visitors know what exactly exists inside the web pages. So, if you wish to acquire a similar kind of innovative and stunning website design, Designhill is a place for you.
[Source – synack.com]