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Startups: How to Create an Effective Facebook Call to Action?

by Gaurav Kumar Gupta Tweet - in Startups

How to Create a Compelling Call-to-Action on Your Startup's Facebook Page?

Oftentimes, even the greatest plans do not work out without people who are willing to contribute time or money to completing them. Sometimes, the efforts of your employees are sufficient. Much of the time, though, you need to convince masses of strangers to help your business achieve its goal by getting them to take action themselves.

Luckily, social media is a great way for businesses to easily connect to the masses. But no matter, how much time and money you invest in sourcing a creative Facebook page design, actually persuading your target audience to act in a way you want them to remains a challenge.

Below is a list of some effective methods that help you to make an effective Facebook call to action page:

  • Be Positive – People are more likely to glom onto what they want to hear. Post great content on your Facebook page to compel your target audience to like and share your page. Using positive language and making the reader feel smart and powerful will increase the likelihood of them acting on your behalf.
  • Provide a Public Service– Byregion.net reveals that there is a psychological rule called the law of reciprocity that states people are much more likely to act when they feel they are doing it in exchange for a favor. Because of the law, it is a great idea to give something away free, even if it is something as simple as a free PDF, before you ask readers to take action.
  • Ask For Commitment – You may have heard of the extremely successful and lucrative redesign the Obama administration had carried out on its email asking for donations. Designers took the long donation form and broke it into steps, each of them asking for a larger commitment than the last. Basically, people like to follow through on their commitments, however small. If your startup’s Facebook page can get users to commit to even a tiny action, they are much more likely to make larger commitments related to that first commitment when the large commitments are introduced later.
  • Create the Illusion of Membership – Kissmetrics.com explains in one of its blogs that up to 60% of consumers agree to pay more for a better experience. So if you can make people feel like they are part of your startup’s inner circle and are in control of a lot, people will want to act in the company’s best interests. In your Facebook page, be sure to use inclusive language and to make people feel like representatives of a sort for the business.
  • Right+Left Brain – It is a well-known principle that the left side of the brain is in charge of assessing logical appeals, while the right side handles emotional appeals. While speaking to the left side is relatively straightforward and easy to do with text and data graphics, speaking to the left side takes truly good writing and touching images. Appealing to both sides at once is a very powerful method of persuasion, and you will have an easy time getting readers to act if you can do it.
  • Demonstrate Social Proof – Boldanddetermined.com reveals in one of its blogs that people are much more likely to do something if others are doing it as well. It is, therefore, a good idea to mention as frequently as possible (without sounding unnatural) that many others have been taking the requested action and benefiting from it. Another good tactic is to use testimonials from people (real or otherwise) from people similar to the reader. Be careful in writing them, though, because testimonials that sound fake can work against you.
  • Establish Authority – As we were shown by the infamous Milgram experiments, people tend to obey an authority figure, even when the action they are told to do is questionable. To take advantage of this fact, you should increase your own credibility by citing past accomplishments and use authoritarian language to pump up your own rep before telling the reader to perform the desired action no Facebook call to action page.
  • Be Likable – Although people listen to authority figures, they are also more loyal to figures they like. Be sure not to go too overboard with the authoritarian shtick to the point where you become unlikeable, and be sure to use language and concepts that will let the audience empathize with you. In essence, your call to action should read like a pleasant request, not a strict order.
  • Make Action Easy – Once you hook the reader with a great call to action, it is time to reel them in by enabling them to take the action they have decided on. You should provide specific instructions on how to do so on your Facebook page and, ideally, link to another page where the reader can actually do it.

Incorporating these points into your page in a way that creates an effective facebook call to action. There is an entire industry focused on persuasive and professional social media page design. So, if you want to put together call-to-action on your Facebook page that will do a great job of getting the public to work for you, follow these simple tips and you will never look back, and create the most compelling facebook call to action.

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Gaurav Kumar has been a blogger, digital marketer and an SEO expert at Designhill.com, one of the fastest growing custom design crowdsourcing platforms. Over the years, he has been helping small businesses and startups improve website design and SEO strategy, content marketing and user experience. You can engage with him on here. Facebook | Linkedin | Google + | Personal Website. Twitter

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