Last updated on May 26th, 2016
Brochures are one marketing tool that no business can afford to pass up. So it is a first priority for business owners that how to design a brochure for their product or service. Brochures are kind of leaflets that feature varied details about business. Usually, brochures are means of offering information to the visitors with images, texts, and contact numbers. But only carefully designed brochure can help meet the sales target. Such well designed business brochure has thought behind its creation. Professional designers consider concept, structure and theme to design a brochure for your business.
Effective Tips To Design A Brochure for Your Business
Before designer starts with the creation of brochure, it is important to know about its company business and its targeted customers. Every business tackles its customers differently and designers must take this aspect into account.
For instance, brochure design for food business will have an entirely different than brochure design of furniture company. Similarly, companies in toys and cars business will design their brochures differently. brochure appears as simple leaflet, but it is in fact strategically designed in many folds.
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Most of the brochures have three to four folds and all of them settle into a convenient one thick leaf that customers can easily carry in hand or pocket. So, the designers should consider number of folds of brochures after carefully making an assessment of the content that will go in the sheet. The design should have images strategically placed within the content. All images of products should find place closer to the side of the text that describes the products. Another crucial thing to note is that there should be an eye-pleasing space between the text and the images. This will create an impression that the company runs a serious business.
Remember, organization is the key. So, ensure that your brand name, contact details and web address can be easily spotted in your brochure design. Do well to add your Facebook, LinkedIn, Twitter and Google+ business page. You may also consider adding a QR code to take visitors directly to your landing/product pages or may even give them an option to subscribe for your newsletters.