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How UI is Still an Important Factor for Better Conversion?

Gaurav Aggarwal by Gaurav Aggarwal Tweet - in UI

How UI is Still an Important Factor for Better Conversion

For a competitive web presence, your website must be user friendly with a lot of new features that help visitors in many ways and let them have a great user experience. This means that a user interface is not just about putting stylish fonts and pretty graphics. More than that, it is about adding something unique to your website so that it helps in projecting your business as a competitive brand.

What is more, user interface is still a great way to convert your visitors of website into customers. You can significantly improve your conversion rate with some user interface tweaks.

Here is how you can do it.

Tweak Calls to Action

Calls to action feature has been talked about a lot and it may sound boring to mention it once again. But the fact is that if you have a greater clickable area on your call to action button, it will encourage and even compel them to click. And do not worry about the load time as you can always have a CSS button.

Build Websites for Results

Often, while user interface designing, the designers keep in mind the needs of and wants of users. Though this objective is admirable, but remember that people are interested more in results and that they are on the right path to get those results. Therefore, your navigation design of website and its other features should be such that it guides users step-by-step to get in the site have information and get out.

Note that the design prowess of your website designer is of little use to end user, who is more interested in getting the things done in a proper and easier way with no frustration.

Use Everyday Icons

Websites have icons. But many such icons can actually harm the cause of websites if users find them boring and useless when they are trying to scan or scroll over a page. Therefore, use only everyday icons that people are familiar with so that they can handle them well. And make sure that meaning and purpose of your icon is instantly clear to your international audience.

Decrease Number of Sliders

Modern website has sliders, known also as image carousels, for a variety of purposes. These trendy things are packed with a lot of information. However, while their purpose is to let users share information fast, this very purpose gets defeated when users find keeping up with many such sliders. So, it would be good if you decrease number of slides and instead use text to communicate with users.

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Finally, consider if you actually need to use a slider or if a static image would be better suited to your target audience. As with all our suggestions, you’ll want to run a split test between both ideas to determine what works best for you.

Don’t Forget the White Space

White space is often an afterthought in user interface design. After all, for many designers, it’s just screen space that needs to be filled. And when you’re working with limited screen space (such as designing for mobile), it can be tempting to fit as much as possible into that small space.

White space combined with clear images and short, to-the-point text gets your point across far better than trying to pack everything into a tight, closed space.

But proper use of white space increases focus and leads the eye to key visual elements, headlines and other areas of your site that you want visitors to focus on. It presents your site as more welcoming, open and accessible – all perceptions that you want to encourage.

What are Your Thoughts?

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Gaurav Aggarwal

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