Most of us are action-oriented people, meaning that we love to move around and do our daily chores in homes or offices. We also wish to be seen as doing something purposeful. The designers reflect our desire of being a man of action in graphic design works too including creative logos and its designs.
If you can depict some movements in your logo, chances are that it will be immediately appreciated by the people. The action figures or icons in creative logos can also convey a message more effectively than a still figure.
Creative Logos Depicting Movements:
Here, we have listed two famous & creative logos with movements that promise to remain in our memories forever.
Twitter Logo – An Adorable Bird In Flight
One of the most used social networking sites, Twitter, has a bird as its logo. But the bird is not just sitting there. It is flying and its flight has a purpose too. In its initial logos, Twitter had a still bird which conveyed nothing, but the bird itself. Later the company redesigned the logo and turned the bird into an adorable bird in flight.
If you carefully notice the bird, it is full of action. It is flying with its wings fluttering elegantly which is a symbol for the aspirations of the community which logs on to the social sites and sends and receives messages to millions across the globe. The bird’s beak is open and twittering to the fellow birds, which represents the tweets sent and received by people using this online platform.
FedEx Logo – The Arrow Provides The Action
A Creative Logo of Federal Express is another excellent example of how movements can create the intended message in a logo. The company has a global reputation for its quality of courier services and timely delivery of the documents or products. The company wished to convey these qualities through its creative logo.
The globally renowned designer Lindon Leader created the message by using the white space in the logo. The space was in between the letters E and X. When we see the logo for a longer time, there emerges an arrow between these letters. This arrow is the symbol of progress and the speed with which this company delivers its services to its consumers. The arrow provides the much-needed action to the logo design. In fact, the arrow gave global reorganization to Lindon as a graphic designer and set the standards high for others in the design circuit worldwide.
You can learn a lot even from the aforementioned examples of how demonstration of some movement in a logo can give it a unique look and how it helps in conveying a message.
Next time, when you design a logo, consider adding some sense of movement to it. Do well to explore the size and shape of the logo and then carefully mull over how to include some elements of movements in the design.
Pictured below are some more examples of the logos that have movements as a main element to convey the message. See how the elements of action have transformed these creative logos into impressive designs.
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