Kids clothing boutique Kiddy’s was looking for an effective logo that could help in bringing more customers to its business. The boutique wished to own a logo to make a lasting impression on parents and children who are targeted audience. Since this medium sized company also had a smaller marketing budget, it launched a logo design contest on Designhill and successfully got the logo it longed for to establish a customer base.
Kiddy’s winning logo was designed by Garcia, a professional logo designer who participated in many other contests previously. His design entry was selected from a total of 24 entries submitted by 13 designers in response to Kiddy’s logo design contest on the online design platform. Garcia won $359 for the winning design entry. The company selected this entry for its simplicity of design and accurate color choice. The winning design depicts two happy kids expressing their joy by raising their hands. The logo has the company’s name Kiddy’s designed in pink which is the color of tenderness and elegance. A tag line – children’s shoes – is placed underneath the company name to tell the customers about business of the boutique.
In his design brief, Brian Oconnell from the boutique had stated that the company mainly sells its clothes to Ireland and UK. The company wanted a unique and creative logo which the winning design fulfilled very well. The brief had shown preference for pink, yellow and orange. The winning design had pink and rightly so as the color expresses happiness of children.
The client was in regular touch with the designers during the period the contest was running. The feedback helped in making timely improvements in the design. The boutique hopes to consolidate its customer base after it has a new logo design from the contest launched on Designhill.