After your logo designer have created a logo that is as per your specifications, it is time to test it on its success parameters. So, how can you tell that your company logo is successful.
First of all, know that it takes time to judge the success or failure of your logo. Many global logos took many years and even decades to become legendary designs that we see them as today. So, do not expect your logo to become a favorite design with the people overnight. Give your logo at least one or two years before you starting asking if your logo is a success or failure. You will start getting hints by then. However, an initial assessment of your company logo can surely be made to know beforehand if it is a good design.
Does it send right message?
Assess your company logo design to know if it is sending your business message to the targeted audience or not. A good design communicates with the viewers and tells a story through visual means to the prospective buyers. For instance, if you choose a rose theme for the florist client then it is appropriate but the same theme will not work at all for a men’s fitness center. Is symbols used in your logo are appropriate to tell a correct story of your business. Are use of colors, fonts, lines and shape create the desired message?
Does the design works on every marketing material?
As you should be using your company logo on all types of promotional materials such as letterheads, websites, business cards, clothing, advertisements and countless other such marketing products, make sure that your logo design works equally well on all of them.
So, does your logo design keeps its elements intact in proper size and shape when printed on billboards or on as small a size as that of on a pen or business cards. The logo should be able to communicate effectively at any size. Does it grab viewers’ attention?
Does it grab viewers’ attention?
Find out if your logo design is good enough to turn heads? For a successful logo, it is necessary that it gets attention of the customers immediately. It must have the elements that are vital in engaging the audience. The design must be worth taking a second look.
Do not forget this fact that people quickly develop first impression. They look at hundreds of logos in the markets every day and so your company logo must be capable of leaving a good first impression on them. So, ensure that the symbols used in your logo is instantly recognizable.
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