Customer traffic to a website is a must to survive tough online competition in any business. To get top ranking for your website on search engines you need to put maximum SEO efforts. But to launch a web contest also is a way to increase customer traffic to your website as more customers read about your business through your design brief on popular crowdsourcing sites such as Designhill.
Though your design contest will be for a short period of say only a week, it will still generate good customer traffic for your site. This is because you get the benefit of the crowdsourcing site’s own high ranking on the search engines and popularity with its followers. We can say that when you post a web contest, you use it as an optimization tool for your website and it contributes to your overall search engine optimization efforts.
You mention your company name, business, products and services you deal in along with various other information about your venture in your design brief when you launch a web contest. Since, hundreds of people as well as professional designers read the brief, they come to know about your business and many of them are likely to buy your products or services.