Limousine car rental company runs its business through website europelimorental.com and needed a logo that could impress its online customers and lure them to renting a car. The company decided to launch a logo design contest on Designhill, one of the best online design platform for crowdsourcing of graphic design works. Seventeen designers responded to the contest and submitted 50 entries to the client at Designhill. This gave many option to the client who ultimately selected a simple text logo design submitted by Chelsea Alexis and the designer was awarded first prize of $659.
The winning entry is a simple text logo. The typeface used by the designer is capable of expressing professional approach in dealing with the online customers of car rental company. The fonts give the impression of straightforwardness. Also, the typeface generates confidence which is so important to do online business. To give the design an eye-catching element, the letter E has been created in big square shape and then half of the square is in black diagonally. Such a logo is helpful for keeping the design in memory for many years to come to build a loyal customer base.
Since Limousine is a luxury car, the logo has black as dominant color in the text. Black is known for its expression of luxury and sophistication. The company name forms the main text while there is a tag line limousine car rental company declares the company’s business.
Many other entries had a car incorporated in their design. But the client opted for a logo that had only the company name and no car picture or graphics. This shows that the client preferred a logo that is simple and effective in delivering the business message.