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7 Logo Design Basics To Help You Finalize A Logo For Your Startup

by Rachel Oliver Tweet - in Logo Design - 6 min read

Logo Design Basics

Last updated on November 30th, 2017

As a startup, you probably already know how critical a logo is to your business- it is meant to bee face of your company and communicate essential information about your brand to your customers. That being said, how well your logo does its job depends entirely on the logo design is!

There are a lot of factors that go into making a good logo that can help your brand stand out from the competition. While designers will try their best to represent your company graphically, the ultimate decision of choosing a logo that fits your brand will be yours.

Here Are Logo Design Basics To Help You Finalize A Logo For Your Startup

01. Work Together

First and foremost, logo design involves much more effort than many people think. Looking at the task from multiple perspectives is necessary in creating a multidimensional concept. Making the design process a team effort is not always easy, but it is an effective way to create a logo design your entire company will be proud of.

For this purpose, Workzone is a highly versatile project management tool that can help designers, copywriters, marketers, etc., stay on the same page throughout the entire project. Users work together by delegating tasks to the proper person or department, and managers can keep an eye on progress to make sure everything stays on track. It is also a great collaboration tool, making it easy for team members to exchange input and bounce ideas.

logo design

Striking logo gold rarely happens overnight. In many cases, it requires the knowledge and creativity of multiple experts. The key is making sure all those minds are seamlessly working together for the same common goals.

02. Look For A Connection

Ask yourself this question: What does my brand represent? Whether you answer this in a single word or a sentence or a paragraph, what really matters is for your logo to get your message out to your target audience effectively.

brand representation

[Source: Designhill’s Gallery]

Look for a link that connects your business to the logo you’re considering. Your customers need to understand this well, and be able to associate your logo and brand effortlessly.

03. Make Sure It Fits

Your logo has to be appropriate for your business and industry type. A cafe can do with a relaxed and lighthearted logo with some fun elements, and a gym would do better with elements conveying strength.

business logo

[Source: Designhill’s Gallery]

The end goal is to ensure that your target customers know what you’re into. Note how the golden arches of McDonald’s are synonymous with the fast food chain, Nike’s swoosh is all about physical activity and fitness, and the green home icon used by Arivify clearly means real estate!

04. Let The Typography Speak

The type of font used in a logo can speak volumes about the brand! There are hundreds of font varieties you can choose from, but they can all be grouped under one of three main categories- serif, sans serif and script fonts.

Typography Speak

[Source: Designhill’s Gallery]

Serif fonts are mostly used by academic institutions and print newspapers as they give off a professional vibe. Sans serif helps your logo come across as fresh; this font is a favorite and is widely used by tech startups and lifestyle blogs. Script fonts exude personality- they can be elegant or casual.

05. Color It Right

Colors represent feelings and each color leaves different impressions on the viewer’s mind. Needless to say, the colors you use in your logo can greatly impact the way users perceive your logo and brand.

Did you know that red is identified as bold and youthful, and can make you feel hungry? Now you know why a lot of restaurants and food chains use red in their logos and interiors! A lot of organizations use blue in their logos as it comes across as professional and trustworthy.

logo Color

In addition to this, it has been found that women are attracted to softer colors and men to brighter ones! Again, this bit gives you the chance to personalize your company logo such that your customers connect to your brand instantly.

Do bear the color wheel in mind when using multiple colors in your business logo. Studies show that palettes with similar hues are well-received by viewers, but using accent colors can be most effective!

06. Keep It Simple

Effective logos have a number of desirable qualities, and clarity – achieved through simple design – is one among these. Often times, a graphic designer become so consumed with the idea of producing unique logos that he/she forgets all about simplicity and ends up with a complex logo.

A logo with a complicated design might appeal to you at first glance, especially if you think complex = more. However, if you choose a logo that has too much going on, you’ll end up confusing your customers. Complicated designs are also hard to remember, so if you want your logo to be etched onto the minds of your target audience, keep it simple.

Keep It Simple

[Source: Designhill’s Gallery]

If you’re not convinced yet, consider this: a complex logo will never reproduce well at smaller sizes and might even become unrecognizable in print!

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07. Avoid Cliches

It takes insight and oodles of skill and patience to come up with a good logo. But graphic designers can be short on time (or ideas) and work with elements that have been done to death over the years! So if your designer shows you an option that looks similar to a logo you really admire, don’t fall for it.

Avoid Cliches

Note that new trends in logo design spring up every few years. If you’re unable to tell whether or not your designer has used clichéd elements, look online and you’re sure to get the answer. You can also speak to your designer and ask him to come up with a unique design that won’t look old school in just a couple of years down the line.

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Conclusion

A logo is a graphical representation of a company and its most visible manifestation within target groups. As such, you need to invest enough time to do a thorough research on what type of logo can and cannot work for your business.
Outsourcing logo designing or setting up an in-house graphic designing team is just the first step, not the end of having a new brand logo and in that case for any graphic design work. If you just go with a logo that everyone agrees on, it’s sure to backfire for your company sooner or later.
So get your startup started off on the right foot with a logo that works for you. With the information provided here, you’re now fully armed with the basics of designing a functional logo that is unique and exclusive to your business!

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Rachel Oliver is a freelancer who has a way with words. She likes to write about anything and everything under the sun, but themes like business, marketing, finance, start ups interests her more. You can get in touch with her on Google+, Facebook, and Twitter.

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