When your designer has submitted a logo or you are inspecting it during its making, make it sure that your logo design is appears clever and unique. If it does not, then ask the designer to improve it and make the required changes.
Here are some points about the importance of a clever and unique logo design.
Importance of uniqueness in a logo design is now well established. This characteristics of a logo is most sought-after by the designers and the clients. Uniqueness implies that a logo should be designed on a new concept that has not been used before by anyone. Clearly, the concept is attractive to the viewers as they seen the design idea for the first time and no one else is going to copy it in the future also due to copyright issues. This means that unique logo design is going to be maintained for decades to come.
The clever and unique logo design also means that the image will stand out from the rest of the competitors in the market. Many brands fail to build a brand identity in the absence of an impressive logo. So, ensure that your logo is not an imitation of famous brands or the logos of your competitors. You should try to create something that is different from those logos that are already making rounds in the market.
A logo design based on unique concept also helps in escaping all troubles in registering your logo for copyrights. Any plagiarism issues will cause a frustration in achieving the rights over your own logo design. If you are unsure about originality of your logo design, then there are many sites on the web to check it for plagiarism.
Besides being a unique piece, your logo design must also be an example of clever use of colors, fonts and other elements. The designer should think creatively to come out with an impressive and clean design that helps in putting across a business message.