One of the parameters of a good logo design is that it does not look odd. There are hundreds of companies who offer similar products and services. If you look at their logos, you come to know about certain elements common in most of them. It may be color, fonts, icons and so on.
If your logo design does not match with your industry, the customers may not relate to it.
So, ensure that your logo design has the elements that other logos of your industry have incorporated. Some industries have logos designed after a particular theme and if your logo does not have that theme, you run the risk of being left behind. For instance, in the brewery and restaurant industries, most of the companies have a crest logo. This means that your logo should preferably have a crest design so that the customers can easily relate your logo with your brewery and restaurant business. Many logos today have characters as part of their logo and brand scheme.
Study your competitors’ logos and see what common features are incorporated in them. Find out what they are doing with their logo design and how important the additional features are to their business. You can also know more about existing trends for logo design. This will give you an idea about what will work for your logo and what should be avoided.
But that is not to say that you should follow whatever your competitors are doing. A logo design must also be creative and imaginative. The viewers and customers like the logos more that have some novelty factor. However, make your logo design decision on research and information regarding your industry and how customers react to certain colors and fonts when it comes to designing a logo for your type of business.
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