Have you ever wondered why some logos become part of culture? This is because of their ability to make a good visual conversation with the people in general and specially with the targeted audience. One of the reasons for global companies not changing their logos frequently is that people have established a bond with the logos. So, what makes these logos click with the people?
If you carefully analyze successful company logos such as Apple, Nike’s swoosh, IBM, Samsung and others, you come to know about their simplicity of design. Almost all such company logos are so much simple that there is nothing more left that you would like to reduce. This is in contrast to the unsuccessful company logos that have lots of clutters of elements.
Simplicity of the company logos is not accidental but has a purpose. The aim behind keeping the elements down to minimum is to ensure that the viewers can recognize the logo. For a brand to compete in the market it is extremely crucial that its logo is memorable. Success of company logos is in how quickly and automatically the customers can associate or recognize a business with it. The moment you see a yellow arch shape forming the letter M, you know it stands for the fast food restaurant of McDonald. Just as you see the apple with a missing bite, you know it represents the Smartphone and computer manufacturer giant.
Memorable company logos are also the ones that survive the time. These company logos become timeless as people continue to adore them for simplicity of design and conveying a business message. To create a timeless design, shedding your cultural bias in incorporating the elements of colors etc is important. Simple shape, recognizable colors for industry and business you represent, appropriate fonts etc are key to the design that lasts for many more decades to come.