Many website have an impressive look due to the use of unique features such as images, scrolling, and navigation etc. But they fail to convert the visitors into buyers of their products and services. Usually, such websites have complex functionality for the users.
Simplify Your Web Form– Visitors do not like to divulge information on website through the web form. Hence, cut down the number of fields. A recent study has revealed that removing one filed may result in 26% increase in conversation rate. So, redesign your web form page to shorten its length.
Does your website has many calls-to-action spread everywhere from top to bottom? While these tabs are extremely important to getting business from the site visitors, they usually do not like a site that is so forcefully selling its products. People do not like to be persuaded all the time for buying the products as they want to use their own intelligence. A high number of calls-to-action buttons do just the same to the website visitors. So, prefer easy-to-notice few call- to-action tabs at select strategic places on the website. Many websites have benefited by reducing these tabs from 9 to 3 only and increased their conversion rate by 11%, according to a study.
There are some crucial tabs on your website where you invite people to subscribe to your newsletters or have information about new deals. These are important tabs that bring business. So, any distractions on such pages due to images, animations, lots of text etc should be avoided. The aim behind cutting the clutter on the page is to let the users focus on the purpose of the page. It is, therefore, advisable to have lots of white space on such a page for the users focus.
These measures will bring more buyers to your online business due to increased conversion rate. Have a relook at your website design and simplify it to make it user-friendly. If you crowdsource your website design to sites such as Designhill, ensure to mention in your design brief about keeping the design as simple as possible for the users.