Last updated on September 6th, 2017
An indoor sports app development company that predominantly targets female audiences acquires a fabulous logo design through Designhill crowdsourcing platform.
Slamup Sports and Betting app finalized a sports logo design from various entries they received as part of their design contest. In their design brief, they had clearly stated about their requirements and wanted their logo to be in strict accordance with that, so that they are easily able to target their audiences. The logo designer Davis was awarded a cash prize of $259 for his winning logo design.
Winning Sports Logo Design for Slamup
The winning logo is a simple sports logo design with the company name SLAMUP written at the center. Here the creativity of the logo designer speaks as the client had not specified anything regarding the shape or the color of logo. They had only detailed about their app’s potential users and the platform on which their app would run. At the time of contest launch, their app was in the development phase and was aimed at iOS and Android platform users. These were the few requirements stated by the client and the rest was left for the designer to explore. Designers worked hard to design a perfect Sports Logo Design for them. However, only one design received appreciation from the client. In the winning design, client liked the use of yellow and brown background colors and incorporation of white in the design of the logo.
The design clearly indicates that logo designer had contemplated the client’s business idea extremely well. Only then he was able to craft it through his design architecture. Simple flying triangle giving an impression that it is ready to take off is smart enough to symbolize the business objective of Slamup Sports. Moreover, the contrasting use of white and yellow logo colors on light (yellow) and dark (brown) backgrounds offers it a very distinctive look.
The sports logo design by Davis gives a clear indication that clients prefer to go by simple design rather than the one that is too messed up. Clients want that their logo should be such that their audiences immediately get an idea as to what is company is about and what type of services it caters to.
Total of 50 entries were sent in by over 15 designers from various places. This helped client finalize an appropriate Sports Logo Design that they thought was most suitable for representation of their business type. Though other logo entries were also good but client liked the design by Davis since they thought it was elegant and stunning.
Client would not have received such a huge response and varied design choices had they not chosen the crowdsourcing platform of Designhill. Moreover, the cost saving in terms of money in comparison to the expensive design charges charged by expert designers also worked in favour of the client. Throughout the design contest, client offered timely feedbacks to the designers and was therefore able to acquire an impressive and elegant logo.