Let your logo design accentuate your business.
Nearly all business organizations will have common consensus on having an individualized business logo but I’m sure most of them will not be able to explain why they should have a logo at all. So, today I’m going to talk about how crucial designing of a correct logo is for a business. But before I start, I would like you to answer few questions so that you are better poised to get your logo designed.
Questionnaire that helps you fetch a perfect business logo.
1. What is the nature of your business?
This is the primary requirement before which you cannot ever think of getting a logo designed.
2. Which type of business model do you operate on: B2B, B2C, C2B or a C2C type?
Next comes your business dealing in terms of transactions. There are mainly four business models- Business to Business (B2B), Business to Consumer (B2C), Consumer to Business (C2B), Consumer to Consumer (C2C). If you figure out yours correctly then believe me nearly half of your work is done.
3. Who are your target audiences?
Well, this is actually an extension of the previous answer. That means if you know your business model, you are well acquainted with your target audiences or consumers. After you have penned down your answers, let’s move on and discuss the significance of an impeccable logo and business card.
Need for the right type of logo design.
Now it’s time to translate your business requirements in the form of a logo. Since you have already gone through the basics of your trade establishment, it becomes easier for you to frame a virtual image of business specifications in your mind. What do you think is the best way to portray them? You got it right- it’s your own company logo! From here onwards, you can start aiming at achieving your business goals. In fact, it will not be an exaggeration to say that your logo can actually become an extension of trade objectives.
Understand it like this- If you are an owner of an e-Commerce website that deals with fashion apparels and outfits, then your logo must have the ability to showcase that. Therefore, ensure that your logo bears the style of your designer wears and the essence of their colors as well. Only then you are sure to get the attention of your target audiences and thus fulfil your business objectives. Needless to say, if your graphic or logo designer fails to do that then you might be left behind your competitors. Here, the logo of Myntra.com requires a mention.
Looking at the colorful and stylish logo of this online shopping website, customers can easily get an idea as to what the website caters to.
Therefore, your business logo design is the depiction of your business type and model. So, it must have all the ingredients of your industry elaboration that too in a subtle form so that it does not look overdone or cluttered up.