Business cards have been a mainstay of professional interaction for decades, and have subsequently also earned a reputation as being bland and corporate. However, with a little creativity and an eye for graphic design, you can design a business card using Designhill that will make you memorable and also say something about your brand.
Here are four tips about how to design a business card that packs a punch.
1. Showcase Your Work
You can use your own work as both a starting point for the card design as well as an opportunity to show off your creative output to potential clients. Business Insider suggests printing images from your Instagram feed on the back your cards. This provides the recipient with a peek at your work, and creates an opportunity to promote yourself. The most important part of your business card is that it makes you memorable, and it should be personalized accordingly. You should also make sure that once you’ve got someone’s attention, there’s follow through. In other words, if you pique interest with content on your Instagram feed, you need to make sure you also provide a link or username. Attention grabbing tactics are a good way to win attention and make your business card multifunctional, but it should be a first step in a multi-pronged strategy of how to draw potential clients to engage with your work more directly. Just make sure that whatever destination you’re directing visitors, such as Instagram, is up to snuff in terms of what work you want to showcase.
2. Less Is More
At a standard size of three-and-a-half by two-inches, business cards leave a very small amount of space to work with. That means that every inch is prime real estate, and you need to choose how to present essential information carefully. For example, Entrepreneur cautions against making your logo too large and the text too small. They also encourage using white space if it works in the card’s design. However, that doesn’t mean that minimalist layouts are superior to more colorful or patterned ones.
The key to good design is balance. If you’re going to opt for a busy pattern than somehow relates to your business, then you need to make sure that the text and other pieces of information fit within the design a business card. You can’t just slap your logo onto a design that doesn’t match. It creates an incongruous aesthetic that will not only turn viewers off, but also makes you look unprofessional. Make sure that you balance the various elements in your business card design, and not go overboard with too many bells and whistles smashed together.
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3. Make It into Art
Business Card Design that work simultaneously as both a calling card as well as an art object are some of the most memorable. Prime examples suggested by Creative Bloq include design a business card that can be folded into a seat-like holder for odds and ends, and another that comes with seeds to sprout a plant after being soaked in water. Even if the recipient of your business card doesn’t use the card for its intended use, the sheer ingenuity of it will create a positive and strong impression. No matter how well designed a business card is, it’s inevitable that the person you’re giving your card to will also receive dozens of other business cards. Therefore, to stand out, you need to have a few tricks up your sleeve. This is an especially effective approach when the concept ties directly into your industry.
4. Always Link Back to the Brand
The key thing to remember is that design a business card should say something essential about you. In Paste’s top 50 business card designs in August 2014, the aesthetics ranged from acid pop art colors and patterns to minimalist layouts with clever logos. However, the core value found in all the business cards was that they all tied in with the brand. Regardless of how clever a concept for a business card you come up with, if it doesn’t link with your brand, it will fall flat. All good business card should always practice the principle of function over form, since otherwise, having design a business card is pointless. Start with what defines you as a brand, and then brainstorm going from there about what kind of aesthetic you want to go for. There are lots of clever business card designs out there, but all beauty with no brains won’t do you any favors.
As you design a business card, always remember that the number one priority is conveying information about your brand. After you’ve completed an initial design, give it a test run. Ask one of your friends to hand off your card to someone who doesn’t know you, and see what they think your business is all about. Hearing real people’s reactions is the best litmus test for how successful your design is at conveying information, and will let you know if you’re going in the right direction.
To have more design a business card from several designers, you can opt for crowdsouring your design to the sites such as Designhill that has hundreds of professional designers enrolled for completion of the task.