Banners are one of the most sought-after means of advertisements on the web. These ads are displayed on the top and sides of a website and draw the attention of viewers instantly. A larger rectangular shape of banners allows the designers to fit in images and text information freely in a creative way. Event management companies often use banner ads to announce their next events. But for the success of your banner ads your banner design must be unique and memorable.
Banner ads on websites or in apps are growing fast in the U.S. According to an estimate, banner ads generated $19,554 million in the 2016. It is expected at 7% compound annual growth rate. Banner ads gained huge popularity as an online promotional tool for quite some time. Then, somehow their effectiveness started being questioned.
However, they are back with a bang and are ready to capture your business essence. The entailing blog discusses a few effective tips and tricks for creating appealing and enticing event management banner ads design.
So, if you are a graphic designer looking to design an inspiring banner ad design for the first time and you are still not sure where to start from, this could be the best place for you.
Here Are Some Tips And Tricks For Effective Event Management Banner Design
01. Focus On Vivid Description
To design banner ads for an event management company, you have to keep yourself open to different ideas. You may be required to craft a banner ad for the different type of events. Events may vary from a simple college seminar to a high profile corporate affair. One of the key tips is to create banner ad designs is that it must be a unique concept.
Here, you may be faced with a challenge to convey your message effectively without being monotonous or uninteresting. However, make sure you refrain from too much of elaboration as it will devalue the whole purpose of your banner ad. Bring your event idea into the limelight through effectual use of terse phrases and catchy words.
02. Emphasize On Astute Use Of Graphics
Banner ads are effective ways of grabbing viewers’ attention. One of the aspects of event management design is to avoid excessive use of images, logos, or graphics, as it can spoil its purpose.
[Source: Designhill’s Gallery]
Therefore, as an astute designer, try to use graphics at places where it is extremely essential and restrict their use to a bare minimum, so that graphics does not subdue your banner message.
03. Consider The Distance And Display Time
This is one key point which is most of the times ignored by even the most experienced banner ad designers. So, before you initiate the design process, it is important for you to know how far your banner ad will be displayed from the targeted readers or viewers.
If your banner ad is about a big social event and is supposed to be displayed in a community hall, then font size and graphics must be large enough to make it readable for the people passing by. Effective yet small font size might ruin the magnificence of the event altogether.
Yet another point to ponder over is the display time of banner ad as it holds prime relevance in context with appropriate font selection. This will facilitate you to craft a design that goes well in terms of text size and ad display schedules.
04. Go Right On Color Combinations
Make your banner ad as colourful as your clients’ event, but make sure that it does not become difficult for onlookers to understand its message properly. If you wish you can consult your clients to check if they have any specific suggestions or color schemes in their mind.
[Source: Designhill’s Gallery]
A golden rule for color combination is that high contrasting colors used interchangeably on backgrounds and texts should be visible from even greater distance. You must also mull over the type of event you are designing the ad for, whether it is professional, personal or social. Pink, mauve and bright sparkling yellows can be used for wedding parties while brown, off-white or grey would be more appropriate for small corporate events.
05. Use Correct Typeface
The use of correct typeface in a graphic design is one of the main concern of a professional designer. A design gets its personality from a typeface. In fact, we recognize many global logos because of their creative use of typeface. The graphic designs items of companies such as Coca-cola, FedEx, Facebook, Google etc are a brilliant example of how letters can become an identity of a company logo.
Before you incorporate a typeface in a banner design, make sure that it matches the personality of the event management company. Therefore, it would be good to research your client’s event management business. Find out what type of event it manages. Who are its target customers? All such information will help you in picking the right typeface. This will help you create clickable banner design ads.
[Source: Designhill’s Gallery]
For example, an event management company organizes arts, music and entertainment events. For its banner design, you may like to incorporate a handwritten typeface style. This style represents the informal environment of such events. In case a company organizes events related to trade, commerce, or other sophisticated events, the typeface choice will be different. The designer may pick a serif typeface that represents a formal environment of such events.
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06. Use Bold Call To Action Buttons
Your event management banner design ad must have a distinct and easily recognizable call to action button. Make sure that the button is in a rectangle shape. However, do not make the button appear too big or too small as compared to the other parts of the ad.
Create a sense of urgency while deciding on the text of the button. Use the words such as – Now, Today etc. Also, use the words You, Me etc to interact with the audience.
So, there are many other key considerations to design event management banner ads. But the above-mentioned tips are basic and vital if your ad needs to drive traffic. Keep these basics in mind even when you indulge in some experiments in your ad designs.
Your event management banner design ad must hold essential information. But it must be created with right colors and typeface to give the ad a distinctive look and identity. Make sure that the call to action button evokes a sense of urgency and it interacts with the audience.