Though effective PR strategies are copulating in most startup cultures, the sad reality is that there are many bootstrapped start-ups that still believe PR comes only after the final product development, marketing and the launch process. But the matter of fact is that PR programs go a long way in ensuring success for a business, especially startups. Most large and medium sized enterprises set exorbitant budgets for their PR programs.
But the difficulty with most start-ups is that they don’t really have the shekels to afford the surprisingly expensive PR programs. So, does that mean as a startup, you need to dig a hole in your pockets to develop and execute on PR strategies? Well, the answer is no! The Internet simply swarms with several effective PR tools that are both economical and simple to use. So if you’re also looking to make your startup visible in the ever-crowded market and drive sales through the roof, here’s a list of top 10 best PR tools to promote your startup.
World’s most used social networking site, Twitter could be one of the best PR tools for your startup. This social site can help you boost your media outreach. An ever-increasing number of reporters and journalists turn to Twitter when it comes to fishing industry-specific trending stories. Who knows? You might just find a diamond in the rough. With a creative Twitter design, some carefully crafted tweets and a bit of conversation, you might get the strong visibility for startup.
Looking to get press coverage for your startup? Submit.co is your best bet! With its extensively large database of submit page/link for a variety of publications across the world, Submit.co makes it easy for startups to get their business off the ground without splurging their pockets.
Yet another fantastic PR tool for startups, A News Tip makes it easy for you to find relevant media contacts talking about your product, your business, your competitors, or any other keywords in your industry from amongst 1 million+ journalists and media outlets.
A tool that helps startups take their PR to the next level, Pitch Engine allows you to compose a press release on any device, your mobile, tablet, PC or laptop and it turns it into an engaging web app for you to share with your contacts and social networks! But that’s not all, you can compose a pitch from your email on any other device and Pitch Engine will turn it into an engaging tiny pitch for you to share with your contacts and social networks! And the cherry on the top is that it’s absolutely free!
FounderSuite is a dynamic and easy-to-use tool for startups like you. This brilliant platform helps you to straighten out your vision for a new product, service, or company. In addition, this platform provides you with a curated set of spreadsheets and templates designed to help you get your startup off the ground quickly and easily. With FounderSuite.com, you can split up equity, build a cap table, recruit advisors, create a 12-month hiring plan and do much more with just a few clicks.
Though often overlooked, Reddit has extreme potential and for startups, Reddit holds huge potential in generating interest online. By simply participating in the conversations and engaging with fellow Redditors, you can generate a buzz around your brand for free.
Most people will agree that making contacts is perhaps the easiest way to make a new business visible in the ever-competitive market. But it’s not making contacts that will help you make your startup visible; you’ll also need to keep track of them. This amazing cloud-based contact management system allows you to collaborate and share contacts and enables you to keep notes on the status of outreach.
Yet another brilliant platform to make your startup visible, Help Reporter helps you submit your startup story, your case studies and more. Reporters looking for industry-specific story or information may help you publish your story making your startup visible in the ever-crowded market. Help reporter increases your chances of securing coverage while helping a reporter out.
Well, Passle is one of the best tools you can turn to when you’ve worked hard get great coverage for your startup and you want to document it and share it. Most of you’ll agree that presenting such achievement on word doc would look too bland and even the most professional powerpoint design wouldn’t be able to do full justice with the presentation. But with this brilliant tool, you can create an amazing page of the coverage you’ve got, you can include videos and inspiring images, and share it directly with your prospects, clients, affiliates, subscribers and patrons. In addition, this tool also helps you share content and make contacts, and get new ideas from your prospects and consumers.
Yet another brilliant tool to effectively manage and monitor your contacts and followers, Rapportive is a free and easy to install plugin for gmail. It automatically associate’s your social media accounts with valid email addresses and shows everything about your contacts right inside your inbox. Rapportive is your best bet if you’re looking to make timely outreach. With this amazing tool, you can quickly follow people on twitter, connect to them via LinkedIn, and find out what‘s exactly interesting for your followers and contacts.
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