Last updated on November 8th, 2017
Did you know?
Signage Design creates 31.8% increase in sales volume and 47.7% effectiveness for brand awareness.
How does your store treat customers when they enter to buy things? An ideal store makes use of signage to lead customers properly to the things they have in mind. Infact, many stores make use of professionally and aesthetically designed signages to communicate a message and direct the audience. Not only stores,many successful businesses also pay heed to placing eye-catching signages to send a brand message across.
Given the above stats, it’s not difficult to understand why more and more companies are embracing creative signage designs to attract attention, leverage up-sells and influence purchase decisions.
But remember, signage is not only a visual to show a direction rather it is a powerful branding tool to captivate the audience and engage them at the purchase points. Infact world has now moved to the digital signages that look even more impressive and are an effective way to interact with the customers.
Such wayfinders become a tool for compelling the visitors to make a purchasing decision. But to get the best response, it is important that your signage design stands out from the crowd.
Make sure that your signage design is attractive enough to hold the attention of your buyers. So, ensure that every element in your signage, from colors to image and from fonts to the overall tone of the design, has a purpose. Your signage design should speak for your brand and its values. Signages should be part of your overall visual environment of store. The aim here is to give your customers a great shopping experience.
But designing a creative signage is easier said than done. A signage designer should study client’s business. Find out what the store is all about and what main products it sells. A little research about the business and a detailed discussion with store owner can help you in getting great insight of the business.
The designer must research about the customer’s’ financial and social backgrounds. Many such aspects of a store have to be kept in mind when creating signage designs. Make sure that the design is in sync with the brand personality of store. A designer should avoid making some basic signage designing mistakes.So, if you too are looking forward to design a creatively stimulating signage or wayfinder, first look at inspirational signage designs.
Here Are Top 10 Best Signage Designs For Your Inspiration
01. Mercedes Benz: Right Brain / Left Brain
This signage speaks a lot about the thinking that goes behind designing and producing Mercedes Benz cars. The company’s signage conveys a brand message that it has been the trendsetter in the world of cars. Buy putting an image of brain, the message is loud and clear that it is a company that cares about customer’s’ convenience.
02. Microsoft Identity Signage
Microsoft identity signage design is an excellent example of how you should be creating your signage for a visual impact. The image shows the four Microsoft windows. You should note the bright colors, which illuminate the signage even more for clear visibility.
03. TV3 Signage Design
This signage design is in the form of a photo, which depicts the making of a tv film.
04. Zoo Zurich
In this Zoo Zurich signage, the zoo is conveying the need for more donation. To send this message, the signage has a elephant cramped in a small space. This catches the attention of people immediately and compels them to donate for the welfare of the big animal.
05. Milk Bar Identity Signage
This signage design is one of the memorable designs that lingers in our memories. The lettering of signage is such that it instantly brings image of milk in your mind. The letters are desinged in a flow and white color, which speaks for the business.
If you also want to own such magnificent signage design for your business, get many ideas first. A way to get more unique signage concepts is to crowdsource your design work to Designhill, which is a leading marketplace. You will shortly get dozens of new signage ideas. But if none of these design look good to you, Designhill gives you 100% Money Back Gurantee.
06. Eristoff Vodka Campaign Signage
This signage is for a company that sells vodka and wants to target young customers. The signage letters are in neon lights that are often used for night parties. The brand thus clearly targets young people and night parties for business promotion.
07. Fenway South Wayfinder Signage
This is another uniquely designed signage that attracts people with its shiny red color and designs of the numbers.
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08. Wayfinder Signage for Hotel Voskresenskoe
Look at this signage of Hotel Voskresenskoe. There are only the symbols speaking to the viewers. The signage in red has signs of a glass of soft drink and a ball game indicating to the direction for these facilities. The signage in blue has signs indicating to a swimming pool in that direction. Such simplicity of signage design is one of the key tips to creating impressive signages.
09. PM24 Signage Design
Another impressive example of a simple but effective signage design. White letters and numbers against black background are clearly visible from a distance.
10. Spa Iconography System
Can you see the sign of a hanger by the side of the door? That clearly indicate the viewer that it is spa. The arrow, blue and white color, and black door all contribute to making this a great signage.
These inspirational signage designs teach about the importance of keeping a design simple and to the point. Each of these signages speaks volumes of a company’s brand personality. Right from the use of colors to the letters, there is a thinking and research going behind these creations.