Like other business owners, lawyers too need marketing strategies to reach out to the target clients and build a brand image for their law firms and services.
Lawyers have to compete hard to catch the clients’ attention in the crowd of new and established law firms and get the desired results. Promotional products have proved their worth in marketing a brand among different target audiences. Law firms also can use promotional products for driving the customers’ attention and build a nice brand identity.
Here Are Top 10 Promotional Products That Your Law Firm’s Marketing Team Can Use
1. Tea and Coffee Mugs
Tea and coffee mugs are among the most popular promotional products that many marketers first think of when targeting the clients. In fact, many other professionals also distribute the mugs to promote their businesses. The mugs make excellent promotional gifts due to its everyday use and visibility for taking the warm beverage. The mugs have your company’s logo and slogans printed which remind the users of your law firm and its brand message.
Clients love to have personalized pens as gifts. If you run a law firm, you can distribute personalized pens to the clients as a useful freebie. But prefer giving away branded pens which clients are fond of keeping with them. The giveaways must have your law firm name or company name, logo and an image of your business printed nicely on it. Whenever the clients will use the pen, they will be reminded of your firm, its speciality and business.
3. Stress balls
Most of your target clients are workaholics. They are under stress and pressure to tackle the unwanted situations and sometimes failures. Your law firm can contribute its bit to relieve them from the stress by offering the stress balls as gifts. A wide range of stress balls is available in the market. Make sure that the gift item has your corporate logo design, name and business message written and highlighted.
Magnets are excellent promotional products that your potential customers can stick on a surface. The magnet will stick to the refrigerator or any other surface in your clients’ workplace or home, reminding them of your law firm’s business and brand message. For example, you can distribute business and appointment card magnets so that your clients can note down their work schedule and appointments of the coming days.
Another promotional product your law firm can distribute is key rings. Branded key rings will hold the keys of a car and a home and so the gift will stay very close to the recipients. They keep the key rings safe and so these gifts will be with them for a long time. But small space on the key chain must have your logo and image of business printed cleanly.
Law firms can distribute padfolios as promotional giveaways to draw the attention of target audience to their business. A padfolio is a highly useful and handy item to keep things of daily use safe and within reach. Your clients can quickly access a document pocket, business card pocket, a notebook, ID pockets and other pockets within a padfolio.
So, the client can store many cards and other such things that they need to carry while going to the office or elsewhere. Branded padfolio will be a better gift due to its better quality. Remember that quality of the gifts will encourage the clients to keep the promotional product for a long time.
7. Flash drive
Most of the people today use flash drive to store documents in a modern way. A personalized flash drive is thus a surefire way to draw your law firm’s potential clients towards your services. When picking the flash drive, prefer buying the ones having a storage capacity from 1GB to 8GB. You can then customize the flash drives with your choice of elements such as colors and the logo of your log firm and brand message.
8. Messenger Bag
People who work as messengers will become a walking advertising board when they carry your gift of a message bag on their shoulders when traveling or moving around. The promotional messenger bag has a main compartment, a front zippered pocket, laptop pocket and room for important documents and flash drive.
Umbrellas protect us from rains and scorching heat in summers. Your law firm can turn the people into advertisements of your business by offering them high quality umbrellas with your law firm logo and brand message. Distribute colorful and bright umbrellas of reputed brands so that people carry the gifts with them for a long time. Remember that a great quality umbrella will be a permanent fixture in your potential customers’ offices, home, and cars.
10. Leather wallets
Everyone loves to have high-end quality leather wallets to keep the money safe for daily use. But leather wallets are not just for keeping the currency notes and coins. More than that, people today have identity cards, business cards, debit and credit cards and many other cards in the wallets. Make sure that the leather wallet you distribute as giveaways are branded products so that people can proudly keep them in the pocket and flash them out proudly when needed.
To conclude, law firms find these and many other promotional products as useful freebies to draw potential customers’ attention. High-quality promotional items are even better to boost your brand image in the eyes of the customers. So, pick quality giveaway items that the recipients can proudly flaunt and keep, which in turn will drive more customers to your law firm.