With expanding domains and changing industry norms, the current trend in design now-a-days focuses more on minimalist designs. However, travel industry websites are the ones that still appear to be struggling with cluttered design elements and have a long way to go in terms of getting more simplistic. Considering the diverse nature of travel locations and wide assortment of travel agencies, the emphasis should mainly be on simplistic and functional designs. So, the challenge is always there to come up with a design that strikes a balance between the amount of content and the design elements without letting the design compromise on the creativity aspect.
Let’s take a fleeting look at 5 design tips that can help designers deal with these issues and help them in making the website more functional and easy to use.
1. Effective Use Of Content Blocks
Content blocks are considered to be the most effectual way of displaying information. Content blocks ensure that every bit of information enjoys its own arena and identity without interfering with other information’s space. Depending on design requirements, content blocks take up various forms to accommodate different elements like images, text, mini-animations, basic or a staggered look. Though each type of content block offers a different user experience and has its advantages, cluttering up the design space with too many of them is not advisable. The choice of content block should be made after taking into account the overall design architecture and the content to be displayed.
2. Subtle Uses Of Colors
Sparkling and bright colors enrich a travel website’s appeal making it stand out visually. However, sometimes it can hamper the functional aspects of a website’s interface. By incorporating judicious use of subtle color scheme, even a littered up interface can effectively be toned down and made to soar high on functionality aspects. Monochrome, pastel or muted shades of colors go well on grey backgrounds. Sometimes, keeping the colors in their naturalistic flavour too help a lot.
3. Incorporating The Use Of Full Screen Images
People mostly associate themselves with travel websites through the diverse number of travel locations they cater to. Therefore, high quality full screen images are essential ingredients of a travel website and go a long way in delivering a rich look and feel. Heedful use of realistic pictures can effectively reduce the amount of text that may otherwise appear on the interface, thereby simplifying the design space.
4. Creating Transparencies
This is an amazing effect that provides designers with the power to handle multiple needs of a user, all at one place. The users are offered with a rich experience where they can viably see through different content layers. When used as a rollover effect, transparency can lead to an amazing website design. In fact, transparency also allows designers to add some glitters to an otherwise dull image.
5. Black & White Style
Dubbed as the classiest of all styles, Black & white is perhaps one style that designers from across the industries love to incorporate in their designs. Black & White style is widely used to infuse websites with simplicity and a focus on the essentials. A stark, dark background and white text gives a website a simple and clean look.
As these examples showcase, there are a variety of ways of simplifying and streamlining your designs for travel websites. Remember, simplicity isn’t just about aesthetics but about boiling things down to the essentials.