Last updated on September 5th, 2017
Increasing number of small businesses have mobile apps. Your business too needs an app to promote your products or service on mobile devices. Mobile app design is essential due to the fact that most of your potential consumers like to use apps to browse and purchase products or services.
The importance of mobile apps for businesses can be gauged from the fact that 87% of mobile users spend their time on apps rather than their web browser. According to an estimate, nearly 269 billion apps will be downloaded in 2017. These stats highlight the significance of mobile apps for your small business.
However, merely putting a mobile app on the users’ phone screen is not going to convert them into customers. After scanning your app, the user experience counts a lot for the success of your business. If your app has issues regarding navigation, hierarchy, images, downloading, etc., then such a poor experience will desist them from buying your products.
If your app is not driving traffic, generally the fault is in its inability to provide a memorable user experience. It might be that your mobile app design is not trendy, meaning that some latest key features are missing from the design. So, if your business app is not working on expected lines, redesign it with new user-friendly features.
Here Are Top 8 Mobile App Design Trends 2017
1.Designing For Bigger Screens
The new generation of over sized smartphones and phablets come in bigger screens as people want to use more visual content on mobile devices. This is the reason that the phablet market is expected to grow by 36% until 2018 as compared to a growth of just 4% for smaller smartphones.
But designing of mobile apps for larger screens has its own challenges. Some changes have to be made in UI/UX and navigation. Moreover, only less than a fourth of the screen area is in the range of the comfortable reach of users’ thumb. For example, iPhone 6 Plus has a wider screen, most of which is not easily accessible to the users’ thumb. So, designing of apps for bigger screen is a trend but comes with its own challenges.
2.Simplified User Interface
The app designers have the inclination toward creating simplified user interface. They understand that the interface should be simple and clear for better functionality. Most of the UI designs are flat designs to suit digital screens. The silent features of simplified UI include
•Clarity and functionality of the UI
•Taking advantages of digital screens
•Elements of minimalism taken in UI design.
•Blank screen space
Make sure that you keep your user interface simple to create user-friendly mobile app designs.
3.Swiping Is The Main Gesture
Another mobile app design trend to be watched in 2017 is further improvements in the swipe feature. The mobile phone screen already have swipe feature but there is a scope for the improvement. The buttons were too small to tap in the early years of the app designs. Now the buttons are large enough to swipe them easily. New trends in the swipe feature are likely to include
• The designers may take inspiration from card-based feeds in Pinterest board and Twitter
• They may combine the features of card layouts and universal swipe.
4.More Navigational Options
Easy and creative navigational buttons is the new app trend that the designers are picking fast in 2017.
Clear navigation through apps is the key to a successful app design. Here are some of the salient feature in this design trend:
• More navigational options such as vertical, modular and horizontal, hidden navigation and parallax scrolling
• Navigational button that appears on the screen for sometime and disappears on prolonged inaction
• Modular scrolling to scroll through rows of information
• Infinite scrolling for mobile applications having huge amount of data and content
• Parallax scrolling for intuitive navigation
5.Dynamic Functional Animation
One of the most popular app design trends gaining momentum in 2017 is creating dynamic and functional animation, which are eye-catching elements. These app designs are particularly useful for creating outstanding designs to draw attention and for improved user experience. So, animation is no longer restricted to the games and has now entered the realm of mobile app designs. The designers will use the animation feature also to
• Illuminate navigation
• Zoom in and out content
• Confirm a user’s action
• Make app experience dynamic
• Providing a direct visualization effect
• Desirable due to parallax design and HTML 5 animation
• Enhanced user experience
Functional animation is surely one of the major mobile app design trends you should follow in 2017.
6.Storytelling And Branding
Most of the businesses are recognizing that their mobile apps can play a key role in creating a meaningful and long lasting relationship with customers. Keeping this in mind, they are creating mobile app designs that tell a brand story. Such designs are specially helpful in creating a loyalty program and to build a solid customer base.
The emphasis on storytelling and branding is on
Delivering the user a customized app experience
Giving the users a relevant and local experience
Using new technologies such as that used in Apply Pay
In the coming months, branding and storytelling is going to be the main concern of the mobile app designers.
Typography is a key player in designing creative mobile apps in 2017, after it took a backseat and was overshadowed by other design elements such as color and navigation. But the emphasis will be more on using scalable typography, specially after Apple launched iOS 7 and the Helvetica Neue. Scalable typography is a key features of the new startup mobile app designs.
Recently, Apple created and launched a new typeface San Francisco, which was created specially for its Apple watch apps.
Besides being scalable, the typography will also have an impact on the appearance of the app interface and overall design.
Most of the scalable typeface are bold and big with a lot of negative space.
8.Fresh Color Palettes
In colors, the new trends in mobile app designs will lay emphasis on using fresh colors. So far, the designers were using minimalist color schemes that went along with a lot of white space. The new color scheme come with light and dark backgrounds.
The new color schemes take inspiration from a variety of sources such as athletic courts and architecture.
So, these are our mobile app design trends for 2017. You should take inspirations from these tends only to come out with unique but user-friendly designs.