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Tour and Travel Logo Design Predictions for 2015

Campbell Jof by Campbell Jof Tweet - in Logo Design


From past few years, the world of web and graphic design has undergone immense transformations in terms of trend changes and reversals. With many being successfully incorporated to mobile app designs and logo designs, others have mystified unique arenas of designing like infographic design and brochure design. So, what do the experts have to say on this? Well, according to design industry veterans, the year 2015 is all set to bring in a host of design revolutions.

The requirements and travel itineraries of ever expanding travel and tourism industry keep on diversifying. Keeping in mind the kind of stiff competition the industry is constantly exposed to; here’s a little smattering on the probable logo design trends that are sure to set all hearts throbbing in 2015.

Material Design Will Conquer The Market

Concept of material design was launched by Google in June, last year. Since then, several websites have been incorporating its multidirectional features and design principles across domains of graphic designing, in an effect to create visual language for their users. The rule equally applies to logo designing field as well.

Therefore, ideal logo design should bear specifics of travel and tour industry, and must follow the consolidated classic design principles. In addition, the logo design must be at par with latest innovation.

If Google guidelines on material design are to be followed, then travel and tour logo design specifics should be a perfect amalgamation of real material visual cues that are enriched with bold graphics. Furthermore, logo designs must be intentionally bold as well as motion centric.

Graphic Processing Unit Will Have A Major Play

The diversified approach of GPU fragment shader will essentially find importance in graphic and logo designing. With many shader-based effects efficiently implementable in real terms, the logos are now going to be richer with different blending modes and variant colour processing, seamlessly blended together. This may even extend to lighting effects creation on the design of the logo. With GPU component’s ability to be programmed on a per pixel basis, bump mapping is going to make the logo look more realistic and natural.


[Source: borisfx.com]

Geometric Approach Might Be A Game Changer

Considering the diverse avenues of travel and tour industry, their logo designs should clearly be able to exhibit their nature of business. If this is to be followed as the underlying guideline of designing, then travel and tour logo must be designed with a more geometric approach.

The whole view of the geometric logo actually changes the look and feel of its design as it appears more logical and creative. Moreover, the approach makes the mapping of real time objects and places easier to comprehend.



While this blog discusses about just a few travel and tour logo designs that are expected to sway the world in 2015, a host of other graphic design trends are sure to take the world by storm.

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Campbell Jof

I'm a blogger and designer and I work as a creative head for Designhill. I write on topics concerning design, ecommerce, startups, digital marketing, interactive content. My creative work has earned me several laurels over the years. Facebook | Twitter | Google+

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