Many logos incorporate a company name and an icon above it. Purpose of such a logo is to let the customers know the company name straightforwardly as a marketing strategy. You have no guesswork to do in order to know about the venture the logo represents. But some considerations need to be ensured in creating these types of logo design.
Lets Have a Look That How Treatment Of Icons And Text In Logo Design Takes Place.
First and foremost principle to design your company logo with a textual treatment of the company name along with an icon is to separate the two elements. The designer should treat the elements as two distinct pieces of artwork. The two artworks must have an identity of their own. They should be designed in such a way that they are visible separately from each others.
Make it certain that the icon and company name do not intertwine or overlap. If the two elements cross each others way or try to dominate each other, nothing will be visible to the viewers and the customers. This will defeat the purpose of conveying a business message. The customers or general people must view the two elements clearly as two individual design elements having their own personality and power of expression.
Separating the icon from the text will help both of them stand out. This is particularly useful for logos that are to be used on blog headers and websites. So, as a designer, you should be careful in creating a logo when incorporating an icon and company name for concrete business message to the customers.
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