Some logos appear to be so simple that they are designed with the fewest possible elements. Such logos are always welcome by the clients. They want these types of logos so that the targeted customers can recognize the logo and the business as well. LD Group had recently launched a logo design contest on Designhill and soon received a winning logo design that represents the business with simplicity of the design. The logo designer Laura Kolb won $359 from the client through the online marketplace.
Lansdowne Group is an industrial service company in London. The company is in manufacturing, recycling, wholesale and workforce solutions and has different divisions to tackle these departments. The client wished for a logo that is helpful in creating a brand identity for the group.
When the group launched its logo design contest, it was met with encouraging response from logo designers who were from different countries and backgrounds. Overall, 19 designers took part in the contest and competed hard to win the prize. The contest owner received 98 entries which is a huge response to any such contest.
As a result of so many design entries, the client was able to choose a logo that fitted to the schemes of the things. The winning logo design is in fact very simple as it is in the shape of letter D which has been broken to create the shape of letter L as well. So, the logo has initials of the Lansdowne Group.
The designer choose white and black colors to give an element of contrast to the design. Such contrast is useful in printing the logo on varied surfaces and media. At Designhill, this design got five stars for its precision of expression and design. Overall, the client received a logo that was up to the design brief and within affordable costs.