When designing a logo, the very first thing to ensure is about the type of logo you need. Your company’s business, its customers, products or services it sells has its influence on the logo type you will be choosing. So, you can have a text based well designed logo if you want your company name in the emblem. A brand sign or icon well designed logo is the one that uses a brand symbol to represent your company. Your company budget, name and concept of business also has to be considered in selection of the logo type.
Things to Consider While Selecting Your Well Designed Logo
Once you have decided on the type of logo, the next step is to select the design itself. You will be choosing right colors, fonts, size, shape and graphic enhancements. But you should choose these elements very carefully after considering the nature of your business and company history. Your targeted customers and their background and expectations from your business should find expression through your logo design.
For instance, colors are one of the most crucial aspects of well designed logo. Choose the colors that can evoke the reaction and emotions from the viewers so that they can be converted into the customers. People react to colors and so its choice should be based on some emotion related to your business. If you choose red, then it means that you wish to evoke emotions of energy, aggression and energy from the customers for your business such as restaurant.
Similarly, fonts and style you use should be based on aesthetic and readability values of the logo design. Fonts carry different personalities and you can choose them on the basis of your business message and the type of business you run. Your graphic illustrations also matter a lot. They should be selected on the relevance to your company and its business.
Make sure that your logo design is adaptable to various uses. It should be recognizable on billboards and company letterheads. The logo should not lose its design in varied shapes and sizes.