Writing a good design brief is of crucial importance to custom-made a logo design or any other design as per your specifications. Make sure that you provide key details about your company, business, products, services, industry and your targeted audience. Giving information on background of your company and business helps a designer in many ways. Providing information about lifestyle etc of your targeted customers is a must since a graphic designer will base selection of design elements on these details.
A good design brief has specifications about color, fonts, images etc clearly mentioned for the designer's guidance. However, design brief should not mean restricting a designer's creativity. Instead, the brief allows the designer to play with creativity and have liberty to indulge in imagination but ensure that the design is as per the specifications provided by the client.
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