GISC

German International School Chicago

Versatile, Modern, use of skyline is acceptable, but not necessary.

Target Market:

GISC is targeting parents who seek one or more of the following
• An education that is globally portable
• A school providing a German language immersion program
• An education that focusses on developing students' intrinsic motivation and independent learning and doesn’t teach to test score
• An education that follows the IB principles
• Being part of the German speaking community
• A private, international IB World school
Or German/Austrian/Swiss companies offering GISC tuition as part of a moving package

As such the GISC attracts:
• German/Austrian/Swiss/European expats with school aged kids on a temporary work assignment
• German/Austrian/Swiss/European expats who are in Chicago more permanently
• Families who are re-discovering German language roots or are looking for in IB school
• Families interested in bi-lingual and multi-cultural education

A large proportion of the school’s families are globally mobile and have lived in at least two countries.

Definition of Market:
Parents choose GISC not just for its German immersion setting, but for its bi-lingual and multi-cultural curriculum and community. Many parents seek for their children, high levels of academic achievement through instruction in two languages and in a culturally diverse environment. They also want their children to become global citizens through increased understanding, appreciation and empathy for people from other cultures. GISC's supportive and individualized setting that nurtures curiosity and creativity is another aspect that parents value highly. Also, parents value our attention to students’ different learning styles, developmental needs and cultural backgrounds.
GISC is a small school setting where Parents are intimately & actively involved. The Parent Organization organizes school events and runs our public events/fundraisers.

Brand promise:
German International School Chicago prepares students to become well-rounded, creative, responsible, and tolerant global citizens by providing them a rigorous, world-class education in a supportive and individualized learning environment.
Benefit:
Our low student/teacher ratio allows for much small group teaching and learning, much student participation and discussion and adherence to different learning styles. Students learn in a supportive & individualized environment that nurtures curiosity and creativity and fosters global awareness.
Students learn in groups of varying sizes as well as individually. Groups can be multi-age, ability or interest grouped, determined by teachers, but also student selected. Our goal is to develop independence and intrinsic motivation, but also to ensure that all students master the learning objectives and goals in each subject area.


Faculty comes from all over the world, as do families. Currently, we have 14 nationalities.
Our staff, paid and volunteers, have in common that nearly all are native German speakers. But they come from diverse cultural backgrounds in Germany, Austria, Switzerland, and USA. GISC staff provides daily multicultural enrichment.