brandsnack

project summary

To create a simple, stylish, impactful and clever company logo and wordmark for brandsnack. They should fully reflect our personality, instantly grab and hold our audience’s attention and be highly memorable.

who we are

Creative, Friendly, Impactful, Inspirational, Knowledgeable, Motivational, Passionate, Simple, Stylish, Witty

brandsnack teaches a complete, simple and actionable psychological branding system to help driven, creative online solopreneurs become the first choice in the minds of their audience.

Others focus just on elements of it, like design or copywriting, we look deeper into how and why all aspects of branding work together.

We believe that a brand is the most important asset a business has. We want to give solopreneurs the knowledge and confidence to create truly unique and inspirational brands, without the expense, without the confusion and without the boredom.

We’re passionate about style and the psychology behind design, words and sound. Psychology drives branding - the more you understand why it works, the more you can make it work how you want it to.

We talk to our audience as a great friend and trusted teacher. With wit, humour and intelligence. With an understanding of their needs and problems. And we practice what we preach through creative, impactful and stylish design that inspires our audience.

We’re here to help solopreneurs understand what branding actually is and the benefits it brings. We know that solopreneurs don’t have a lot of time, and there’s a lot of unnecessarily long, complex and flakey brand ‘advice’ out there. So we make things quick, easy, simple and actionable. We help them shout about who they are and stand out from the crowd in style. We help them make their audience love their business as much as they do. We help them develop and build lasting relationships with their followers.

There are a lot of great business ideas out there that deserve more recognition, respect and success! We’re here to help make that happen.

what we want

A logo and wordmark that our audience wishes they had. One that makes them look twice and sticks with them long after they’ve seen it.

It should fully reflect who we are - simple, impactful, stylish and clever.

why we want it

The logo is the last piece of our brand. We need it to be a complete visual representation that’s instantly recognisable to our audience.

When they see it, they need to feel inspired and entertained, open and engaged. We want them to see us as a trusted and practical source of branding knowledge with an honest, simple, friendly and down-to-earth approach. To see us as stylish, creative, clever and fun, always up-to-date and looking to add value. We want them to feel motivated and confident to build their brand. To be proud to be part of a growing brandsnack community. To know they’re getting the best branding methods, help and advice around.

who we want it for

We provide our services to creative, driven solopreneurs. All the tutors, artists, developers, authors, copywriters, bloggers, architects, photographers, musicians, shop owners, hotel owners, restaurant/cafe owners, pub/bar owners and more.

Their business is their life, their passion, their baby. They’re responsible for every part of it, every success, every failure.They’re in full control. They don’t grow their business to sell, they seek work/life balance doing something that they love. They want to share their passion. Want people to love their business as much as they do.

Going solo can be difficult. Stressful. Sometimes they can go days without stepping outside or talking to anyone. The lows can be difficult - self-doubt, imposter syndrome, things not going as they planned. It can be mentally draining to keep going - their brain is always on, but they keep going because they believe in it. They love it.

They’re not in it for the money (although it helps), they’re in it to give their customers the best experience possible. They have a unique story. They want to be different, to stand out. They’re intelligent. They have a thirst for knowledge, an appreciation of design and the drive to make things happen. But they don’t understand how a brand can truly help them or that branding psychology is the key to unlocking their unique potential.

Work is an adventure for them, not a chore. Meeting new people, seeing new places. Every day, week, month is different - they are ready for the unpredictable.

how we want it

We’ll be using the logo and wordmark primarily on digital assets - website, video, eguides, emails, social media images etc., but will also need them ready for print use.

We’ll need the high-res vector (eps) file, a transparent background pixel (png) file and a favicon file.

We’ll need the logo and wordmark in horizontal and vertical versions as well as a logo-only variation.

We need it to work in black and white and colour variations. 2 colours max.

The white, grey and yellow are primary brand colours. The blue and the purple are accents only.