Physical Fitness Logo & Brand Identity contest by Joseph Lea - Designhill
Tactical Fitness Gym Logo & Brand Identity required
Joseph Lea paid $899 for a new Logo & Brand Identity and received 144 designs from 44 Designers.
“ Love the concept, Process was easy and effective ”

Tactical Fitness Gym Logo & Brand Identity required By Joseph Lea

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Note : Design brief last updated on 28 June, 2019
Contest title

Tactical Fitness Gym Logo & Brand Identity required

What name do you want in your logo?
The Foundry Gym
Select your industry
Physical Fitness
Tell us more about your audience, organisation or product. Please also mention your special requirements
The Foundry Gym is a Military/First Responder focused fitness facility utilizing Crossfit style workouts developed by members of the US Army Special Forces. There are specialized classes for Spartan Race training, women's classes, and powerlifting athletes. It's a location where "warriors are forged." Barbells, tires, chains, climbing ropes, and atlas stone type workouts.

The gym's design is focused around bare metal and rustic wood. It also utilizes orange and black as the primary colors. Preliminary designs and colors are attached, but I am looking for some similar ideas, but some fresh new takes as well.

I am looking for the main name logo, for web and signage. But I am also looking for an abbreviated "FG" style logo for shirts and stickers as shown in the attached files
Who are your top 3 competitors? If possible, please provide there links as well
Big Box Gyms, Crossfit Gyms, Boutique Gyms
What feelings do you want your logo to provoke?
We want those that see our logo to feel like this place is "badass" and I want them to take my fitness to the next level.
Where all will you use your logo?
  • (1) Merchandise (mugs, T-shirts Etc)
  • (2) Online (website, Online Advertising, Banner Ads Etc)
  • (3) Print (business Cards, Letterheads, Brochures Etc)
  • (4) Signage (including Shops, Billboards Etc)
Style Attributes
Visual brief - Styles
Visual brief - Colors to explore


Dark neutrals

Let designers make suggestions

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