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Note : Design brief last updated on
Design required for professional White Paper
Select your industry
What is your organization name?
Risk Advisory Services
Who is the target audience for your brochure?
Buyers of corporate insurance broking services. Chief Financial Officers, Risk Managers, Company Secretaries, Company Directors. Typically white-collar professionals in medium to large businesses.
Do you have ideas about the visual style you want?
We have provided our company style sheet and an example paper to guide the general style we want, but welcome creativity!
What kind of brochure do you want designed?
Half-fold (4 Sides)
What size paper will your brochure be using?
A3 (Folds To A4)
What is required on the front of your brochure?
Title text, background photo, company logo and website address. We have attached an example paper that was done last year in collaboration with another firm - we would like a similar look & feel but with our own touch and company colours. Have also attached an idea for the cover photo (mountain climber), but are very open to an alternative.
What is required in the body of your brochure?
6 internal A4 pages with some charts and diagrams. Word document attached - "Buying Insurance Broking Services". We would like it to be as eye-catching and easy to read as possible. The charts and diagrams supplied are for concept only and we are open them being redesigned to look better.
What is required on the back cover of your brochure?
Brief paragraph of company info, and contact details for the key staff, as shown in the Word document.
Note: Company logo available in EPS format if required, but I couldn't upload it here.
Visual Brief - Style
Visual Brief - Color
Other colors: We are not set on a particular colour palette, provided that it incorporates the 2 company colours in the style sheet. The charts should have some brighter colours to make them stand out.
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